How to Increase Your Dealership’s Facebook Targeting
Posted at Apr 20, 2018 1:20:00 PM by thatagency | Share
Facebook is a phenomenal global force, and if you aren’t utilizing it to help increase car sales, you are missing out on an exceptionally potent marketing tool. But, given its immense scope, social media marketing for car dealerships can be challenging, especially when it comes to creating the perfect Facebook ads to draw new customers in.
With these tips, however, you should have a much easier time targeting the right leads – and bringing them into your showroom or onto your lot.
Match Your Inventory
Knowing your audience is key; Subaru nails it with their “Love: It’s What Makes a Subaru a Subaru” campaign. They know they're targeting responsible family drivers who prioritize safety and reliability.
Rolls-Royce's recent Wraith ad highlights opulence, luxury and intrigue. It's a completely different strategy - one that aims to maximize the message of exclusivity.
In other words, while your audience may be on Facebook, that doesn't mean everyone on Facebook is your audience!
Take the time to analyze demographics to ensure you're reaching out to the right people at the right times. Facebook offers a host of tools to make it easier for targeting.
Learn About Hyper-Marketing
Hyper-marketing is a great way to engage if you’re trying to bump up your social media marketing for car dealerships game. Hyper-marketing is a concentrated burst in which you focus energy into specific advertising initiatives for a short amount of time. This allows your Facebook ads to spread out far and wide on the social media platform, giving you the best chance at engaging new customers.
This is not a strategy that you should engage in all the time, as it is intensive - but if you have a special deal, promotion or event, hyper-marketing is well worth considering.
Watch the Age Groups
If you own a car dealership, it’s a fairly good guess that you’re not going to be advertising to the 18-22 age crowd. That is the average age of the average user on Facebook. But don’t let that deter you! It’s completely possible, with Facebook controls, to target the age range you want your ads to reach.
Examine your sales list and see if you can find some trends when it comes to factors like age or location. Don’t worry about excluding large members of the population: if you do your research, you’ll be able to discover what age range and demographics would be the best fit for your business.
Remember: if you’re trying to increase car sales, it’s a good idea to lean a bit more on Facebook. Do some homework, figure out what demographics work best for your business, and put time and resources into your Facebook advertising drive. You’ll likely find that your leads increase dramatically.