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Running a landscaping business takes more than great tools and green thumbs. If you want to grow and stand out, you need smart marketing strategies, and that’s where a landscaping marketing agency can help.

Whether you're just getting started or looking to take things to the next level, this guide covers 10 proven ways to grow your business. We’ll also share some creative landscaping social media post ideas you can use to connect with more people online.

Let’s get into it.

10 Strategies to Grow Your Landscape Business

1. Start with a Great Website

If you want your landscaping business to grow, having a strong online presence is essential, and it all starts with your website.

Think of your website as your digital front yard. It's the first thing many people will see when they’re thinking about hiring a landscaper. Whether someone heard about your business from a friend or found you through Google, they’ll likely visit your website before deciding to contact you. So, it’s important that your site gives them a great first impression.

What makes a good landscaping website?

Here are some key things to include:

• Show Off Your Services and Past Projects: Visitors should be able to quickly understand what kind of work you do. Do you offer lawn care? Landscape design? Hardscaping or tree trimming? List your services clearly, and go a step further by including photos of real projects you’ve completed. Before-and-after photos are especially helpful because they let people see your skills in action.
• Make Your Contact Info Easy to Find: If someone wants to reach out, don’t make them search. Your phone number, email address, and contact form should be easy to find, ideally at the top of every page and again at the bottom. You should also consider adding a clickable phone number so mobile users can call with just one tap.
• Include a Strong Call to Action (CTA): A call to action is simply a message that encourages visitors to take the next step. This could be a button that says “Request a Quote,” “Schedule a Consultation,” or “Get in Touch.” Clear CTAs help guide people from browsing to booking your services.

Why does website design matter? Besides looking nice, your site should load fast and work well on both phones and computers. People won’t wait around for a slow site to load, they’ll move on to the next landscaping company. A website that works smoothly shows professionalism and builds trust.

How can a landscaping marketing agency help? A professional landscaping marketing agency knows how to build websites that do more than just look good. They create websites that are designed to turn visitors into leads. That means they’ll make sure your site is:

• Search engine optimized (so people can find you on Google)
• Easy to use (so visitors stick around)
• Designed to convert (so you get more calls and quote requests)

2. Focus on Local SEO

Most landscaping businesses work in specific cities, counties, or neighborhoods. You’re not trying to show up in search results for people across the country, you want to be found by homeowners and business owners right in your area. That’s where local SEO comes in.

What is local SEO, and why does it matter? SEO stands for Search Engine Optimization. It’s the process of improving your online content so that your business shows up when people search on Google. Local SEO is all about helping your business appear in those search results when someone nearby is looking for your services.

For example, when someone types in “landscaping company near me” or “landscaping company in Fort Lauderdale,” you want your business to be one of the first results they see.

How can I improve local SEO for my landscaping business?

Here are a few things you (or your landscaping marketing agency) can do:

• Claim and Optimize Your Google Business Profile: This is the box that shows up on the right side of Google search results when someone looks up your business. It includes your address, phone number, website, business hours, reviews, photos, and more. Make sure everything is accurate and complete. Keep it updated regularly, and add new photos of your projects often.
• List Your Business in Online Directories: There are many directories where you can add your landscaping business, like Yelp, Angi, Houzz, and local chamber of commerce websites. These listings help Google trust that your business is real and active. Just make sure your name, address, and phone number are the same across all platforms.
• Ask Happy Customers to Leave Reviews: Online reviews play a big role in local search rankings, and they help build trust with new customers. After finishing a project, ask your client if they’d be willing to leave a quick review on Google. Positive reviews make a big difference.
• Use the Right Keywords on Your Website: Keywords are the words and phrases people use when they search online. Include keywords like “landscaping company in [your city],” “lawn care in [neighborhood name],” or “residential landscaping services near [your location]” throughout your website content. Be sure to add them to your service pages, photo captions, blog posts, and meta descriptions.

How can a landscaping marketing agency help with local SEO? A landscaping marketing agency can handle all of this for you. They’ll make sure your Google profile is fully optimized, find the best keywords for your area, track your rankings, and help you get more reviews. Most importantly, they’ll make sure your business is showing up in front of the right people, the ones who live in your service area and are ready to hire a landscaper.

3. Try Paid Ads to Get Quick Leads

While organic growth through SEO and social media is important, sometimes you need to get leads fast. That’s where paid ads come in. Platforms like Google Ads and Local Services Ads let you show up right at the top of search results when someone is actively looking for landscaping services.

What’s the difference between Google Ads and Local Services Ads?

• Google Ads are the paid search results you see at the very top of a Google page. You can target specific keywords like “landscaping company in Boca Raton” or “lawn care near me.” These ads link directly to your website or landing page, where visitors can learn more and reach out to you.
• Local Services Ads are designed especially for local service providers. They appear above regular Google Ads and show your business name, reviews, phone number, and a “Google Guaranteed” badge (if you qualify). These ads are pay-per-lead, meaning you only pay when someone contacts you, not just when they click your ad.

Why are paid ads helpful for landscaping businesses?

Paid ads work well because they target people who are ready to hire someone. When someone searches for “landscape design near me,” they’re likely already thinking about starting a project. Paid ads help make sure they see your business before your competitors.

Here’s what a well-run ad campaign can do:

• Reach the right audience: You can choose who sees your ads based on their location, the time of day they’re searching, and even what devices they’re using. This means your ads reach people who are most likely to become customers.
• Show up at the top of search results: Organic SEO takes time, but paid ads get you there right away. You don’t have to wait months for your site to rank, your ad can be live within hours.
• Get more calls, form submissions, and quote requests: The goal of any ad is to get people to take action. With the right message and targeting, you’ll see more phone calls, more contact form submissions, and more leads ready to book your services.

How do you make sure your ads actually work?

Running ads without a strategy can get expensive. If the targeting is off or the ad copy isn’t clear, you might waste money without getting results. That’s why it’s helpful to work with a landscaping marketing agency that knows how to make every dollar count.

An agency will:

• Research the best keywords for your location and services
• Write ad copy that speaks directly to what your customers are looking for
• Set a budget that fits your business goals
• Monitor your results and adjust as needed

The goal is not just to run ads, it’s to run smart ads that turn clicks into paying customers.

4. Use Instagram and Pinterest to Show Off Your Work

Landscaping is all about visuals. People want to see what kind of work you do before they hire you. That’s why social media platforms like Instagram and Pinterest are perfect for landscaping businesses.

These platforms are built for photos and videos, which gives you a chance to show off your skills, build your brand, and reach new customers, all at the same time.

Why should landscapers use Instagram and Pinterest?

• People go there for inspiration: Homeowners often scroll through these platforms to get ideas for their own yards and outdoor spaces. If your work shows up while they’re planning, there’s a good chance they’ll save your post, follow your account, or reach out when they’re ready to start a project.
• It builds trust and credibility: A consistent and professional-looking social media feed helps you look reliable and experienced. When people see that you regularly post new content and share your real work, they’re more likely to trust you with their property.
• It helps you stay top-of-mind: Even if someone isn’t ready to hire you today, seeing your posts in their feed keeps your business in their thoughts. When they’re finally ready to book, your name will be the first one they remember.

What should you post on Instagram and Pinterest?

Here are some simple but effective ideas:

• Photos of finished yards or gardens: Show off the results of your hard work. Be sure to post high-quality photos from different angles and in good lighting.
• Before-and-after transformations: These posts are especially popular because they show the full impact of your services.
• Behind-the-scenes shots: People love seeing the process. Share photos or short videos of your team working, setting up equipment, or even planning out a design.
• Seasonal tips and tricks: Offer helpful advice, like when to prune certain plants or how to prepare for the rainy season. These posts position you as an expert and give followers a reason to keep coming back to your page.
• Highlight customer testimonials: If a client sends a kind message or shares a great review, ask if you can turn it into a post. Social proof helps others feel confident choosing your services.

How often should you post? Consistency is more important than posting every day. Aim to post 2–3 times a week if you can. The key is to keep your audience engaged and your business active online. You can also use stories, reels, or short videos to add variety and get more eyes on your content.

Need help staying consistent? This is another area where a landscaping marketing agency can help. An agency can create a social media calendar, design graphics, write captions, and even post on your behalf. That way, you can focus on running your business while your online presence keeps growing.

5. Try These Landscaping Social Media Post Ideas

Posting on social media can be a great way to connect with your audience, but figuring out what to post can be a challenge. If you’re running a busy landscaping business, you may not always have time to come up with fresh ideas.

That’s where these landscaping social media post ideas come in. Whether you’re using Instagram, Facebook, Pinterest, or even TikTok, these ideas will help you keep your feed active, engaging, and true to your brand.

Why is it important to post regularly?

Regular posting helps people get to know your business. Even if someone doesn’t need landscaping services right now, seeing your posts helps build trust so they think of you when they do need help. It also keeps your business top of mind for referrals, your followers might tag their friends or share your posts when someone asks for a recommendation.

Not sure what to post? Try these ideas:

• Before-and-after photos: These are always crowd-pleasers. Show a space before you started work and then again when you’re done. It’s a powerful way to highlight the difference you make.
• Customer testimonials: If a client sends a thank-you message or leaves a review, ask if you can turn it into a post. Add a photo of the finished project and a quote from the client. These real-life stories build trust and show that others are happy with your work.
• Quick lawn care or garden tips: Teach your audience something useful. For example, “Here’s how to keep your grass green during dry weather” or “3 easy ways to prep your yard for fall.” Helpful content gives people a reason to follow you, and share your posts.
• Employee shoutouts: People love seeing the faces behind a business. Share a quick photo and a fun fact about a team member. It helps your brand feel more personal and human.
• Time-lapse project videos: Turn a full day’s work into a short video. These are great for showing off larger transformations in a way that’s fun to watch.
• Polls or quizzes: These interactive posts get people involved. Try something like, “Which front yard design do you like better?” or “What’s your dream backyard feature?” It’s a fun way to learn what your audience likes while keeping engagement high.
• Fun facts about landscaping or plant: Mix in interesting or surprising facts. For example: “Did you know that native plants can help reduce water usage by up to 50%?” Educational posts add value and help position you as an expert.
• Holiday-themed content: Think beyond just saying “Happy Holidays.” You can share seasonal decorating ideas, tips for protecting plants during colder weather, or a festive photo of a freshly trimmed yard. Staying current with holidays and seasons shows that your business is active and relevant.

Can a landscaping marketing agency help with social media? Yes, if you’re not sure how to organize all this content, a landscaping marketing agency can help. They’ll work with you to create a social media calendar filled with customized landscaping social media post ideas. They can also write captions, edit photos or videos, and even post on your behalf. This keeps your brand looking polished and consistent while saving you valuable time.

6. Stay in Touch with Email Marketing

You might not think of email as a top tool for landscaping, but it’s actually one of the most effective ways to stay in touch with people who are interested in your services.

Why should landscapers use email marketing?

Not everyone who visits your website or follows you on social media is ready to hire you right away. Email lets you stay connected with them over time. You can send helpful tips, updates, and reminders that keep your business fresh in their minds. Then, when they are ready, you’ll be the first person they call.

Email marketing also works great for keeping in touch with past customers. Just because you finished a job doesn’t mean the relationship is over. A friendly email every now and then can lead to repeat business, referrals, or seasonal service requests.

What kind of emails should you send?

Here are a few ideas:

• Monthly updates: Let your audience know what’s new. Share highlights from recent projects, new services you’re offering, or any community events you’re part of.
• Seasonal offers and reminders: Offer a discount for early spring cleanup, or remind customers when it’s time to schedule winter prep. These kinds of emails feel helpful, not pushy.
• Helpful landscaping tips: You can repurpose content from your blog or social media. For example, “3 easy ways to revive your lawn after a hot summer” or “How to choose the right mulch for your garden.”
• Project spotlights: Share a short story about a recent job, including photos and a few sentences about what made the project unique. These emails help showcase your experience and creativity.

What are automated emails, and how do they work? Automated emails are messages that get sent out automatically based on certain actions. For example:

• A welcome email goes out when someone signs up for your newsletter.
• A follow-up email can be sent a few days after someone fills out a quote form.
• A reminder email can go out a few months after a job to offer seasonal services.

Setting up automated emails means your business stays in touch with customers, even when you're busy on job sites.

Need help getting started? A landscaping marketing agency can build and manage your entire email marketing system. From designing templates and writing emails to setting up automation tools and tracking open rates, they’ll make sure your emails are working to bring in leads and repeat customers.

7. Start a Blog That Answers Common Questions

Blogging might not be the first thing that comes to mind when you think of landscaping, but it can be one of the most valuable tools for bringing in new customers and showing off your knowledge.

When you write blog posts that answer common questions or solve everyday problems, you're not only helping potential customers, you’re also giving your business a better chance to show up on Google. This is because blog content gives your website more opportunities to rank for different search terms people use every day.

Why does blogging help landscapers get more leads? Think about it this way: when someone wants to improve their yard, they usually start by doing some research. They might search for things like:

• “Best plants for shady areas”
• “Backyard landscaping ideas”
• “How to fix patchy grass”
• “Is it worth hiring a landscaping company?”

If your website has blog posts that answer those questions, there’s a good chance that person will land on your site. That means they’re learning from you, not your competitor. And if they like what they read, they’re more likely to call you when they’re ready to get started.

What should you write about? Here are some easy blog ideas to get you started:

• “How to Design the Perfect Backyard in [Your City]”
  Offer practical tips that are specific to your local area, like how to deal with heat, humidity, or sandy soil.
• “The Best Plants for Low-Maintenance Lawns”
  Homeowners love ideas that make their lives easier. Share your go-to plant recommendations, and explain why they work well in your region.
• “What to Do Before Hiring a Landscaping Company”
  Help people understand what to look for, what questions to ask, and how to compare estimates. Being helpful builds trust, even before they contact you.

Other topics could include:

• Seasonal landscaping checklists
• DIY tips and when to call a pro
• Common mistakes to avoid when designing a yard
• Step-by-step guides for outdoor upgrades

Do I have to write the blog posts myself? Not at all. Many landscaping business owners are too busy to sit down and write blogs every week, and that’s okay. A landscaping marketing agency can help you come up with topics, write the content for you, and make sure it’s optimized for search engines. This way, you get all the benefits of blogging without adding more to your to-do list.

How often should I post? You don’t have to publish something every day. Even posting once or twice a month can make a big difference over time. The key is consistency. Every new blog post adds more value to your site and gives people another reason to find and trust your business.

8. Use Video to Tell Your Story

If pictures are worth a thousand words, videos might be worth even more, especially in landscaping, where the final results can be stunning. Video marketing is one of the most effective ways to grab attention, build trust, and show off your work.

People love watching short, helpful, or inspiring videos, and social platforms like Instagram, Facebook, and YouTube are built to highlight this kind of content.

Why does video work so well for landscapers? Video helps people connect with your business on a personal level. It lets them see the quality of your work, meet your team, and understand your process. It also builds confidence. A homeowner is much more likely to trust a company they’ve seen in action, even if it’s just in a 60-second clip.

Not sure what to film? Here are a few ideas:

• Short videos of your projects
  Show a backyard going from plain to amazing. Walk through the site before, during, and after your work. This kind of transformation makes people stop and watch, and helps them imagine what you could do for their space.
• Quick landscaping tips
  Try filming short clips where you answer a common question, like “How often should I water my lawn?” or “What’s the best time of year to plant new shrubs?” These videos don’t need to be fancy. Even simple tips filmed on your phone can be really useful.
• Customer testimonials
  Ask happy clients if they’d be willing to say a few words on camera. A quick video of someone talking about how much they love their new yard can go a long way in building trust with new customers.
• A day in the life of your team
  Give people a peek behind the scenes. Show your crew arriving at a job, planning out a design, planting new greenery, or finishing up a hardscape. These videos show your team’s skill and make your business feel more approachable and real.

Where should you post your videos? You can share videos:

• On your website (especially your homepage and project pages)
• On Instagram and Facebook
• On your Google Business Profile
• On YouTube (which also helps with SEO)

Videos can also be used in ads, email newsletters, and blog posts to increase engagement across all your marketing channels.

What if I’m not comfortable being on camera? That’s totally normal. You don’t have to be a professional speaker or film director. In fact, many people prefer videos that feel real and down-to-earth. Start small with short, casual clips. And if you ever want help with planning, filming, or editing, a landscaping marketing agency can handle the technical stuff so you can focus on your work.

9. Partner with Other Local Businesses

One of the smartest ways to grow your landscaping business is by building strong relationships in your local community. You don’t have to do everything on your own. Partnering with other businesses can help you reach new customers, strengthen your reputation, and open the door to more referrals.

Why do partnerships work? People trust recommendations, especially when they come from someone they already know and respect. When you team up with other local businesses, you gain access to their audience, and they gain access to yours. It’s a win-win.

Instead of spending all your time trying to attract cold leads, partnerships help bring in warm leads, people who are already interested because someone they trust mentioned your name.

Who should you consider partnering with?

Here are a few great examples:

• Real estate agents: Realtors work with people who are buying or selling homes, many of whom want to improve their landscaping before listing a property or after moving in. By forming a relationship with a local agent, you could become their go-to landscaper for client referrals.
• Pool companies: If someone is installing a new pool, they’re likely also thinking about the surrounding landscaping. You can partner with pool builders to create complete backyard designs. You handle the greenery, they handle the water.
• Garden centers and nurseries: These businesses often work with customers who enjoy gardening but might not have time for larger landscaping projects. You could leave your business cards at their checkout counter, and in return, you can recommend their plants and materials to your clients.
• Home builders and remodeling contractors: New homes and big renovations usually need outdoor work. By teaming up with builders, you can offer full-service packages that cover both the house and the yard.

What kind of partnerships work best? You don’t always need a formal agreement or contract to start a partnership. Here are a few simple ways to work together:

• Share leads – Refer clients to each other when it makes sense
• Create bundled promotions – Offer a joint discount when customers hire both companies
• Collaborate on social media – Tag each other in posts or run a giveaway together
• Host an event or workshop – Teach a class on home improvement, gardening, or outdoor design

Can a landscaping marketing agency help with partnerships? Yes. A landscaping marketing agency can help identify local businesses that align with your brand, create co-branded content, and even reach out on your behalf. They can also promote these partnerships through email campaigns, blogs, or social media posts to help both businesses grow their audience.

10. Track What’s Working and Keep Improving

Marketing isn’t something you can set up once and forget about. What worked great last year, or even last month, might not work as well today. That’s why it’s important to regularly track your results and make changes based on what the data tells you.

Why should you track your marketing performance? When you know what’s working, you can do more of it. When something isn’t working, you can fix it, or stop spending time and money on it. Tracking gives you the information you need to make smart decisions and get better results over time.

What should you be tracking?

Here are a few key areas to watch:

• Website traffic: How many people are visiting your site? Where are they coming from, Google, social media, ads, or referrals? Are they sticking around or leaving right away? These answers help you understand how effective your website is.
• Social media engagement: Are people liking, sharing, or commenting on your posts? Which types of content get the most attention? Tracking engagement helps you post more of what your audience actually wants to see.
• Ad performance: If you’re running Google Ads or social media ads, you should know how many clicks you’re getting, how much each lead is costing you, and whether those leads are turning into real customers.
• Calls, quote requests, or form submissions: Ultimately, you want to know if your marketing is leading to action. Are people contacting you? Are those contacts turning into jobs? This is one of the most important things to measure.

What tools can you use to track these things?

• Google Analytics for website traffic
• Google Business Profile Insights for local search performance
• Social media platforms like Facebook and Instagram for engagement data
• Ad dashboards from Google Ads or Meta Ads Manager
• CRM tools (Customer Relationship Management) to track leads and conversions

If this sounds like a lot to keep up with, that’s okay. You don’t have to do it all on your own.

How can a landscaping marketing agency help? A landscaping marketing agency will regularly review your data, make sense of the numbers, and adjust your marketing strategy as needed. They’ll test new ideas, stop anything that isn’t delivering results, and focus on the strategies that bring in the most business. That way, your marketing works smarter, not just harder.

Why Work with a Landscaping Marketing Agency?

You know landscaping. We know digital marketing. When you partner with a landscaping marketing agency like THAT Agency, you get a team that understands how to grow your business online.

From building websites and writing blogs to running ads and managing social media, we help you get noticed, and get more leads.

Let’s Grow Together

Ready to take your landscaping business to the next level? THAT Agency is here to help with custom marketing strategies that actually work.

Contact us to get started with a landscaping marketing agency that knows how to deliver results.