I came across an interesting article today about words. Not just any words, but the ones that should be included in a social media marketing strategy. Words that help a brand stand out and increase engagement and traffic on social platforms such as Facebook, Twitter, LinkedIn and Google+.Read >
Anyone with a social marketing strategy can relate to planning out when, where and how to share content in order to increase brand awareness, engagement and traffic. While many best practices are old news, my mind was recently blown by a new report released by TrackMaven. Their Colossal Content Marketing Report provides business owners and marketers with new insight and tips for building a successful content and social strategy.Read >
So how does one actually go about creating content that is good enough for people want to comment, like it, tweet it, or better yet, share it? There are a million guides on blog formatting and writing catchy headlines ad nauseam that fall short of really helping you consistently develop and deliver great content.
There is a method to the madness, and it begins even sooner than most might think...Read >
If you have been working with a brand or product for a long time, it can feel like all of your content ideas sound the same. Content diversity is an absolute MUST in social media marketing and for blogs as well. What do you do when you get content writer’s block? I have a little tool called content mapping that I like to use to help scale out ideas and find creative opportunities that I might have overlooked. If you are an organized person, you might be familiar with the concept of thought mapping to keep track of your ideas. Content mapping is a spin off of thought mapping that can help expand on a general idea and identify content opportunities. Here is an example of how content mapping works.Read >
As online marketing continues to evolve, we have seen the worlds of social media and SEO inch closer and closer together. There has been some speculation that social signals have an influence on search rankings, however now there seems to be something on the horizon that will solidify that connection. Search Engine Journal reported recently that a new metric known as AuthorRank will become very important when it comes to search engine ranking and page quality.Read >
Continuing on our process from Day 1 at this point it's important to consider how people get to the checkout process. Assuming you have improved the rate of conversion actions from within the shopping cart, this is the next main area to look at...
At this level, the call to action is any command, link, or button that suggests a user interaction. The more persuasive and compelling your call to action, the more likely someone will continue on to the shopping cart. If your calls to action are weak, average or non existent, you can't expect to get many sales, now can you? Take a look at this billboard ad...
I like it, it's clean, it's modern, it's simple - I'm just not sure what it's selling yet...Read >
Click Through Rate or CTR is the relationship between Clicks and Impressions. That is, out of the number of times your search result or ad is shown to a user, how often is it actually clicked and not ignored? This metric is one of the key benchmarks for your online marketing toolset so understanding this is critical to online success. To get you started, here are a few basic concepts to keep handy.
A High Click Through Rate is the Goal! Everybody talks about ranking high in Google and it is a big focus for a lot of websites. What they are really after, whether they realize it or not, is a high Click Through Rate.
Every time someone performs a search and your webpage is displayed it counts as impression. Obviously you would want to maximize the number of clicks you get for every time your result is displayed. Top spots in search tend to get clicked more often.Read >
We've heard time and again the importance of having a high CTR (Click Through Rate) on Text Ads. At the same time there are many factors which can affect this number. One of these factors is the quality of your Ad Copy, and its appeal to the searcher. This can be summarized by
Poorly written copy = less clicks = lower CTR = higher average CPC (Cost Per Click)
Well written copy = more clicks = higher CTR = lower average CPC
This means that well written copy can take your campaign from under-performing to market-leading. Writing good ad copy doesn't have to be a guessing game though.Read >
If you are not engaged in some form of content marketing you are missing out on perhaps the best sources of traffic. Too many Business Owners and even so called Marketing Pros don’t always grasp this until they have wasted all their money and time on other strategies.
Search engines are fueled by content. Their business is built on sorting through junk so you don’t have to. Our job, as marketers is to look at their mission and turn it into paying customers for your website. Below are a couple “Obvious Observations” that we use to do this.
Obvious Observation #1: No Content = No Business
Yes, we are stating the obvious here… if there were no content on the web we would have absolutely zero search engines.
So why spend your valuable reading attention on this? Because it’s frustrating how many SEO’s, Webmasters, and Business Owners forget this when developing a marketing strategy for the website.Read >