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THAT Blog: Digital & Inbound Marketing | Web Design WPB | Hotel Marketing

How to Get More Direct Bookings

May 29, 2018 2:02:00 PM

The market is flooded with online travel agencies; it seems like a new service pops up at least once a quarter. Online travel agencies (OTAs) can be quite helpful when it comes to filling up unsold rooms and making it through the slow season, but generating more direct bookings brings a much more advantageous revenue stream. More direct bookings equal a healthier bottom line.

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Hotel Website Design That Converts

May 22, 2018 7:09:00 AM

It’s time to have a discussion about conversion. All the traffic in the world will not translate into booked rooms and profitability if you lack the ability or capacity to convert. Your online presence plays a starring role here. Let’s shine the spotlight on how effective hotel website design can drive your brand toward its goals and objectives.

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5 Secrets for Successful Hotel Internet Marketing

May 18, 2018 8:51:00 AM

Overwhelmed by the thought of developing a comprehensive - ultra-effective - hotel marketing plan? It is a major endeavor, but one with the potential for significant returns on your investment and time. Ready to increase your visibility, traffic, conversion rates, and profits? We thought so!

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Hotel SEO Tips to Increase Online Visibility

May 10, 2018 5:32:00 AM

One of the difficult aspects of trying to make a hotel more profitable is that you have to wear a number of hats. You have to be able to juggle accounting with HR with PR. Leveraging hotel online marketing is one more - potent - trick you can pull out of your hat. Here we’re going to break down hotel SEO, so you can enhance your internet presence - and increase your direct bookings.

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Facebook Marketing Tricks for Hotels

Mar 7, 2018 9:00:00 AM

Hotel social media marketing is key to building a thriving brand in today’s fast-paced world. Are you leveraging Facebook to its full potential?

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How Digital is Reshaping the Hotel Industry

Mar 1, 2018 8:30:00 AM

Digital has revolutionized the hotel industry; it did so - and continues to do so - largely by influencing and expanding consumer expectations. While technology has changed the face of hotel digital marketing, more fundamentally, it has altered what guests want and need from their accommodations.

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How to Increase Conversion Rates on Your Hotel Website

Feb 26, 2018 8:00:00 AM

Great location: check. Comfortable, clean rooms: check. Terrific amenities: check. Killer value-adds (hello, evening reception with wine and snacks, passes to location attractions, and even free parking in some cities!): check.

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SEO Tactics that Boost Your Hotel's Rankings

Jan 16, 2018 11:00:00 AM

Hotel SEO is a bit like a puzzle; no, it’s not that it’s difficult (though it is complex). It’s that there is a variety of pieces. When they come together correctly, they form a complete picture. And when they don’t… well, you have a pile of disparate pieces. When you follow best practices, though, a picture begins to emerge.

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Hotel Website Changes that Improve User Experience

Jan 9, 2018 12:30:00 PM

Your website is the hub of your digital marketing efforts; it is the single most critical asset you possess in the quest to build occupancy rates, profitability, and your profile as a must-visit hotel. But is your current hotel website design holding you back?

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Hotel Marketing Mistakes to Avoid

Jan 3, 2018 12:00:00 PM

Imagine… bottomless marketing budgets. Unlimited resources. As much money and technology and manpower as you can throw at a challenge.

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