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THAT Blog: Digital & Inbound Marketing | Web Design WPB | Marketing Strategy

Is Google My Business Converting to a Social Network?

Nov 30, 2018 4:00:00 PM

In 2018 Google made large investments in the restructuring and updating of their local business platforms. From Google Posts to the addition of their recently released App. These shifts have many SEOs, marketing managers and local business owners wondering what is coming next. Theories come and go on what the future has in store for GMB but one thing is for sure, the landscape of local search and user behavior is changing at a faster pace than ever before.

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5 Digital Marketing Mistakes Killing Your ROI

Nov 16, 2018 8:00:00 AM

Digital marketing is an incredibly powerful tool. It offers you the opportunity to interact with customers in a way you just can't when it comes to other marketing methods. More than that, though, it expands your reach to a global level quickly. It's both inexpensive and measurable, making it a popular choice for companies today.

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10 Ways to Reduce Advertising Costs

Nov 6, 2018 10:05:00 AM

Are your advertising costs too high? You're not alone! This critical function often represents a significant challenge for small and medium businesses, who face a catch-22. After all, you need the advertising to keep the flow of customers steady and growing, but with budgets already tight, the last thing you need in your life is another expense.

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5 Co-Op Ad Tips for Your Business

Nov 1, 2018 10:23:00 AM

If you're not already familiar with the real power of the co-op ad, you absolutely should be. This form of advertising means sharing the cost between your company and your supplier. Why would your supplier want to foot the bill for your marketing efforts? It's simple. Their products are being promoted, and that can mean additional name recognition and sales. 

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How to Promote Your Business With Cooperative Advertising

Oct 26, 2018 4:01:00 PM

Have you ever seen an advertisement featuring three or four stores at once, maybe all located within the same shopping plaza? How about a billboard that featured two brands together, like Pizza Hut and Pepsi?

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What Are Co-Op Ads and How Do They Work?

Oct 15, 2018 6:27:00 AM

The worlds of marketing and advertising are constantly changing. Over the past two decades, both have undergone drastic changes, and with media continuing to shift even today, advertising is just as malleable as ever. Unfortunately, it's just as expensive as ever, too, and coming up with the cash to handle all of your advertising needs can be complex.

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How to Benefit from Intent Marketing

Oct 2, 2018 11:29:00 AM

If a single marketing trend could characterize the past several months, intent marketing is it. This is one space where access to big data is really paying off, and many companies are looking to revamp their entire strategy based on the potential of this concept. It could mean serious rewards for you company, but the key to getting started is understanding what's behind it.

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Top Tips for Franchise Digital Marketing

Sep 20, 2018 6:34:00 AM

Franchise marketing isn't like other types of marketing, especially when it comes to digital strategies. You are contending with a variety of concerns that other business owners simply don't have to worry about. After all, you're not just looking to market your brand. Instead, you're looking at the local marketing of a franchise, complete with regional concerns, community-related plans, and other strategies that must fit into the picture.

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6 Strategies for a Successful Franchise Advertising Co-Op

Sep 10, 2018 12:16:00 PM

Franchise advertising can be fraught with difficulties that many other kinds of businesses cannot imagine. Often, the brand has to come first - but the needs of local franchisees are just as critical. The most effective way to handle co-op marketing is by finding common ground. Only then can you create co-op campaigns that meet the needs of both parties.

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How to Get Local with Your Co-Op Dollars

Sep 6, 2018 11:53:52 AM

Local customers are near and dear to the hearts - and to bottom lines - of every business. National brand awareness is important, but communities are the best way to improve business numbers.

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