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THAT Blog: Digital & Inbound Marketing | Web Design WPB | Marketing Strategy

Signs You're Using the Wrong Attribution Model

Sep 17, 2019 7:12:00 AM

Attribution models give you information about how customers engage with your website. Some of that information is much more useful, some of it less. It's easy to make marketing attribution mistakes that lead you to overlook value. It's crucial to know which attribution model to use for your business, your marketing strategy, and your website.

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Google Analytics: How to Change Attribution Models

Sep 12, 2019 10:19:00 AM

It's relatively easy to change your Google Analytics attribution model. This can allow you to measure campaign attributions much more precisely. The first few times you go through this process, use this step-by-step list. Pretty soon, you'll be able to do it from memory.

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What's the Best Attribution Model for eCommerce?

Sep 10, 2019 9:02:00 AM

Attribution modeling gets into some complex territory. It can be broken down into its fundamentals with ease, but understanding how they relate can send heads spinning. Is there even such a thing as a best attribution model for eCommerce?

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How Much Should Companies Spend on Marketing?

Sep 5, 2019 10:11:00 AM

How much marketing budget should you assign? This will vary by a business's needs, but there are a few guidelines that help make a marketing budget breakdown simpler. The U.S. Small Business Administration recommends that 7 to 8 percent of gross revenue should be dedicated to marketing. This is recommended for businesses which are under $5 million a year in sales and that have a net profit margin of 10 to 12 percent. How do other elements impact this? Can you spend less, and how is this broken down between long-term efforts vs. major projects?

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10 Effective B2B Marketing Strategies for 2019

Aug 20, 2019 9:25:00 AM

What are your B2B sales and marketing goals? Where are you now in terms of customer relationships, campaigns, and conversions? And where would you like to take your company? The following B2B marketing strategies are integral in helping you hit your targets and elevate your brand’s performance.

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How to Create a Social Media Strategy in 5 Easy Steps

Aug 16, 2019 8:00:00 AM

It’s a well-known fact that social media is a vital marketing tool for businesses of all sizes in all industries. However, many businesses are using social media without a formal strategy in place. I am sure every other aspect of your business has a strategy to achieve a projected goal. Why should social media be any different? Having random posts on social media is not going to produce bottom-line results. The following five steps can help you create a social media strategy that effectively achieve your business goals.

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4 Ways B2B Content Marketing Differs from B2C

Aug 15, 2019 4:30:00 PM

B2B customers are significantly different than B2C customers. Think of it this way: you see a candy bar, a shirt, or a pair of sneakers… and you buy! You research big ticket items, of course, but as they say, people buy on emotion and justify with logic. A B2B buyer is a different beast: they are far less driven by emotion. Instead, they are guided by practicality, cost savings, and the benefits that a solution offers. Understanding the differences is key in creating an effective B2B content marketing strategy.

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3 B2B Marketing Trends to Watch in 2019

Aug 13, 2019 9:40:00 AM

The nature of the internet is constant change, and this is true of the marketing world as a whole as well. Keeping on top of continuous evolution can be challenging: what is worth your time? What is a waste of time - not to mention a waste of your energy and resources? To help, we’ve zeroed in on three B2B marketing trends taking precedence this year.

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2019 B2B Marketing Spend by Industry

Aug 8, 2019 10:17:00 AM

Who doesn’t love crunching the numbers and planning the next fiscal year’s budget? All right… not the most fun project, but it is one of the most critical in terms of your business’s ability to survive and thrive in the coming year. It can be helpful to analyze B2B marketing spend by industry to see how your numbers align with your competitors. Let’s get to it.

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Why Hire a B2B Marketing Agency in 2019

Aug 6, 2019 3:39:00 PM

We can do it in-house. We can add marketing tasks to this person and that person’s role. Hiring an agency will cost too much. We know that making the decision to engage a B2B marketing agency requires thought and planning; it’s an investment in your organization’s future. Here are a few reasons why you should hire a marketing agency - and transform how you do business.

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