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THAT Blog: Digital & Inbound Marketing | Web Design WPB | Marketing Strategy

Leave Them Satisfied...Visually

Mar 1, 2019 10:32:47 AM

Product design, user interface and user experience weigh very high in conversions and drop off rates. Everyone has had a bad taste from a product or experience, think about what that made you feel or do when this happened? Every industry has their own set of best practices when it comes to this but could be a way to identify and resolve some of these issues, so your customers enjoy their experiences with your interfaces or products.

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3 Luxury Lifestyle Marketing Secrets Revealed

Feb 22, 2019 3:56:00 PM

Building a brand experience that is absolutely integral for a consumer's life is the dream of many startup companies. Think for a moment about the lifestyle brands you know now - Jeep, Apple, Under Armor, North Face. The idea is that it captures and communicates the ideal version customers have of themselves. Not all lifestyle brands, though, compete in the wider marketplace. Luxury lifestyle marketing is possible too. In fact, luxury buyers tend to be more loyal, but only to brands that define an experience to them.

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A Beginner's Guide to Facebook Custom Audiences

Feb 18, 2019 8:15:00 AM

Facebook ads can be a very powerful tool for business when used properly. You are able to streamline your target audience to ensure that you are reaching your potential customers and retarget consumers who have already shown an interest in your company. This can be done by creating custom audiences, which is a critical step for any successful Facebook advertising campaign. Let’s take a look at how Facebook custom audiences can help your business.

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The Luxury Branding Process: A 10-Step Strategy

Feb 15, 2019 3:39:00 PM

Luxury brands typically have many assets, but there is one that is rarely considered - the brand itself. A Nielsen survey found that 59% of customers prefer to buy new products from familiar brands. When it comes to luxury brands, those numbers are even higher, and that makes the initial branding process absolutely essential for luxury companies. How do you build a luxury brand strategy that drives you towards your goals? There are ten critical steps involved.

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2019 Creative Trends

Feb 12, 2019 9:53:54 AM

New year, new designs. New feeling, new vibe. But what are the 2019 creative trends to follow? What trends will flop? For creatives this is an ongoing battle to continue to set and keep on trend without falling behind. Therefore, it is important to not only to find out what your specific clients like but, what are the masses saying about it as well. To understand this, you must do some research to see within your respective industry and outside of it. We want to know, what’s hot and hitting with clients?


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How Does Multi-Touch Attribution Work?

Jan 31, 2019 9:24:00 AM

How does multi-touch attribution work, and how can it help propel your brand towards its most critical goals?

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5 Tips for Marketing to High End Consumers

Jan 29, 2019 12:21:00 PM

High end marketing demands different strategies than more general advertising. Consumer marketing strategies that are used for broad appeal can often backfire and devalue a luxury product. The recognition your brand earns across a large group of people won't translate into value the way recognition across a narrow and precise market will. That's where we'll start:

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How to Build a Luxury Brand

Jan 24, 2019 7:37:00 AM

Do you know how to build a luxury brand? It's completely different from advertising an everyday brand or one that caters to practical considerations. Whereas most advertising relies on breadth of access, luxury brand marketing strategy relies on depth. This is a good place to start.

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How Do You Market a High End Product?

Jan 21, 2019 5:09:00 PM

There are many pitfalls when it comes to marketing high end products. Most of these have to do with antiquated concepts of advertising that no longer hold true for younger generations or that aren't effective because of advancements in technology. Marketing luxury items today demands a willingness to adapt to fresher storytelling and newer concepts of personal choice, exclusivity, and technology.

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5 Luxury Ad Trends for 2019

Jan 10, 2019 2:57:00 PM

Luxury ads follow many different rules, but there are very specific trends that can be identified for 2019. A luxury advertising agency should be able to tell you not just about these, but about building your brand in the long-term. Indeed, many of these trends foreshadow greater movements in luxury advertising that must be understood as not just a factor of one year, but an evolution across several.

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