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THAT Blog: Digital & Inbound Marketing | Web Design WPB | Marketing Strategy

How to Get Local with Your Co-Op Dollars

Sep 6, 2018 11:53:52 AM

Local customers are near and dear to the hearts - and to bottom lines - of every business. National brand awareness is important, but communities are the best way to improve business numbers.

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Finding Native Advertising Opportunities

Aug 29, 2018 8:30:00 AM

If your advertising efforts have been providing a low click through rate or poor return on investment, you may want to consider reviewing where those ads are being shown. Looking at the full picture of the user experience can be a valuable step in understanding why creative is or is not performing well. The problem could potentially be influenced within the places or the format your advertisements are displaying.

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In My Feelings About Empathy as a Marketing Strategy

Aug 6, 2018 7:57:00 AM

As Drake's "In My Feelings" song tops the charts and Shiggy's viral "In My Feelings" Challenge continues to injure those seemingly desperate for online fame, I find myself in my feelings (go figure) about the concept of empathy.

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