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THAT Blog: Digital & Inbound Marketing | Web Design WPB | Inbound Marketing

What is a Dynamic Website?

Dec 26, 2017 8:02:00 AM

So there I was, siting at the computer with my forehead on the keyboard trying to figure out the best headline for the homepage.  This is the first message users will see when they visit the site, it needs to be perfect for everyone!  I lifted my head and saw the jumbled letters across the screen and held down backspace for a seemingly endless moment.  Without a dynamic website, you might find yourself in this situation.

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The Story Behind Your Email Marketing Metrics

Dec 26, 2017 7:05:00 AM

Email marketing is tricky and unfortunately, it’s not getting any easier.  Brands everywhere are sending emails that fight for your audience’s attention in the inbox, and standing out has never been harder.  If you’re like me, you have the list of industry email marketing benchmarks bookmarked to see how your campaigns match up, but what do these numbers really mean?

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Blogging for Business Growth

Dec 25, 2017 8:27:00 PM

I’m sure you’ve been told hundreds of times that you should be blogging for your business if you want to make sure your site is relevant to your audience.  Heck, it might have been from a post I wrote previously.  Yes, blogging is important, but just because you write a bunch of articles doesn’t mean you’ll get readers or even generate revenue from what you publish.

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Are You Using Instagram Stories to Leverage Your Small Business?

Nov 30, 2017 2:06:37 PM

Since the introduction of stories to the Instagram platform, users have flocked from Snapchat to make waves in this temporarily appealing category. Some small business owners or un-tech savvy users might think “why would I post something if it just disappears after a day?” The perfect answer summed up: Because it’s easy and because people notice. Instagram stories are great to show time relevant updates about your business or show off your product/service in a real-time authentic and effortless approach rather than staging the perfect lighting and set-up for an engagement worthy photo that lives on your profile and makes up a grid of your business portfolio.

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What is Growth Marketing?

Nov 27, 2017 9:11:00 AM

As 2018 swiftly approaches, starting a new business has never been easier.  All you really need is a product or service to sell and a way to get the word out to your audience.  However, it’s never been harder to effectively scale and grow your business. This is where a strong growth marketing strategy comes into play.  Below I’ll highlight what it is and how to implement this approach so you see the business results you’re looking for.

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8 Secrets to Starting an Impactful Business Blog

Nov 24, 2017 2:03:00 PM

Blogging has become a popular content marketing channel for businesses around the world, and if you’re considering starting one for your business there are a few things to know. There are a handful of things that go into a successful business blog, but how do you make it work for your company and drive results?

Keep these often overlooked items in mind when building your business blog.

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5 Things to Expect from Content Marketing in 2018

Nov 24, 2017 8:18:00 AM

In the last couple years, content marketing has taken over the digital realm.  If you’re sifting through your inbox or scrolling your newsfeed, content is there just waiting for your attention.  While 2016 and most definitely 2017 were all about content creation, what does this mean for 2018?  Will content still be at the center of most digital marketing strategies or will there be another shift?  Here are a few things we can expect to see from content marketing in 2018.

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5 Reasons to Avoid Using "Free Consultation" in Marketing

Nov 6, 2017 3:36:18 PM

When’s the last time you drove by a billboard or visited a website where you were greeted with the opportunity for a free consultation?  Did you take it?  After all, it was free, right?  Chances are, you kept driving or clicked out of the pop-up to keep doing what you were already doing.  If this is the reaction that so many people have, then why do businesses insist on offering consultations?  While this phrasing might have worked in the past, there are a few reasons why you should avoid using it going forward.

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Building a Successful Business Blog in 2018

Oct 30, 2017 7:18:00 AM

Having a blog for your business has become incredibly popular over the last couple years, and the trend isn’t going away. In fact, 53% of marketers say blog content creation is their top inbound marketing priority. That’s a lot of blogs, but how many of them drive meaningful business impact?

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6 Ways Video Marketing Will Grow Your Business in 2018

Oct 26, 2017 10:44:04 AM

Did you know that Facebook generates 8 billion (yes, with a B) video views on an average day?  The demand for video is there, and marketers will attempt to catch up in 2018.  However, the last thing you want to do is clutter newsfeeds with poorly produced, irrelevant, and annoying videos people will just scroll passed.  Just as people dove head first into blogging in 2016 and 2017, 2018 digital trends are showing that video will be the next big thing. 

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