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THAT Blog: Digital & Inbound Marketing | Web Design WPB | PPC

Four Reasons To Integrate Gmail Ads Into Your PPC Strategy

Dec 21, 2016 9:00:00 AM

Are you considering integrating Gmail Ads into your PPC Strategy? If not, you just may be missing out on potentially the best way to reach your current or future customers. With over one billion monthly active users, Gmail has many capabilities for your PPC strategies. Whether your strategy is to nurture leads, target new demographics or simply promote offers to a remarketing list, Gmail Ads from Google AdWords can add another point of contact for your audience.

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Using Click-to-Message AdWords Ads

Nov 28, 2016 4:13:07 PM

With the recent release of Google AdWords Click-to-Message ad capabilities, Google has once again given SEM managers yet another touch point to connect consumers with businesses. The Click-to-Message ad capabilities launched mid October and allows individuals to tap on a texting option which launches a user’s SMS app with a pre-written message tailored to the product or service that they’re interested in.

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Choosing the Best PPC Marketing Agency for Your Business

Nov 21, 2016 10:10:14 AM

Integrating paid search with your organic advertisings efforts is a great way to reach your audience more effectively, efficiently, and consistently. It can also be incredibly time-consuming. This is why choosing the most qualified PPC marketing agency is critical. You will save not only time, but energy and resources as well. The big question: how do you do it? Start with our 10-step guide to selecting the best agency for your business.

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5 Reasons to use a Local Paid Search Marketing Agency

Nov 21, 2016 10:10:00 AM

Whether you’re looking to increase traffic to your site or foot traffic into your store, a strong PPC strategy is a must have in order to position yourself ahead of your competitors.  Now that seemingly everybody has a smartphone, people can find information on whatever they want, whenever they want.  Finding a local restaurant of your style or the closest boutique shoe store has never been easier, but showing up on the page is half, if not the whole battle.  Hiring the right agency to manage your campaigns is of the utmost importance.  Here are five reasons to hire a local paid search marketing agency to help you get the results you’re looking for. 

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