Let's be honest, running an HVAC business isn't just about fixing air conditioners and heaters anymore. These days, your online presence is just as important as the tools in your truck. If you're not showing up where your customers spend their time (like Facebook and Instagram), you're missing out on real opportunities to grow your business. That's where HVAC social media marketing comes in.
In this guide, we'll walk you through the basics of HVAC social media marketing, show you how to create content that gets attention, and explain how email marketing for HVAC companies can help you book more jobs year-round.
If you're running an HVAC business, social media might not be the first thing on your mind. You're probably more focused on servicing units, handling emergency calls, and managing your team. But here's the truth: HVAC social media marketing can be one of the easiest and most effective ways to grow your business.
You don't need to go viral or post every single day. Just showing up consistently with helpful, honest content can make a big difference, especially when most people are already checking out your online presence before they even think about calling.
Yes, absolutely. Homeowners and even property managers will often look at your Facebook or Instagram before they call or book a service. They want to see:
Think of your social media page like a digital storefront. A quiet, outdated page can make people wonder if you're still in business. But a well-kept page with a few recent posts, photos, and good reviews? That builds trust before you ever speak with a potential customer.
You don't have to post like a big brand or influencer. Local businesses like HVAC companies often see better engagement because your content is personal, relatable, and local. Here's what social media can help you do:
People are more likely to hire a company that feels familiar. Posting regularly lets potential customers get to know you before they pick up the phone. You can show off your crew, talk about your services, or even just share a few tips. Over time, people start to feel like they know you, which makes it easier for them to choose you over a competitor.
Before-and-after photos of HVAC installations, clean-ups, or ductwork repairs are gold on platforms like Facebook and Instagram. These posts show what kind of work you do and the quality your team delivers. Even simple photos can help customers say, "That's exactly what I need."
Short videos or written posts about how often to change an air filter, how to prep your HVAC for winter, or signs it's time for a tune-up are incredibly valuable. Not only are you helping people, but you're also proving that you know your stuff, and that builds trust.
Let's say someone isn't ready to book today, but they follow your page and see your posts every few weeks. When their A/C breaks or the heat goes out, who do you think they'll remember? That's the power of consistent HVAC social media marketing: you stay in front of people until they need you.
Nope. That's one of the biggest myths. You don't need to post every single day to see results. A few good posts each week, maybe one about maintenance tips, one showing a recent job, and one featuring a customer review, can be more than enough.
Here are a few simple ways to keep it manageable:
That's okay! Social media isn't just about how many followers you have; it's about who those followers are. If most of your audience is local, even a small number of engaged followers can turn into real customers. And over time, your reach will grow, especially if people start sharing your posts or tagging friends.
You can also boost visibility by using hashtags, tagging your service area, or running a small ad campaign (even $5 a day can help get your posts seen by more people nearby).
Social media is no longer optional for local service businesses; it's a must. And for HVAC companies, it can be a simple and affordable way to:
Even if you're just getting started, you don't have to do it perfectly. Just start small, be consistent, and focus on being helpful and authentic. That's what people want to see.
Need help creating a strategy or managing your social media? THAT Agency can help you build a plan that fits your HVAC business and gets real results.
When it comes to HVAC social media marketing, you don't need to be everywhere—you just need to be where your ideal customers are. Trying to post on every platform can be overwhelming and time-consuming. Instead, focus on one or two that make the most sense for your services and audience. Let's break down the top options and how HVAC businesses can use each one effectively.
Do HVAC businesses need Facebook?
Yes—if you choose only one platform, make it Facebook. It's still one of the most popular platforms for homeowners and local businesses. Plus, it gives you powerful tools to connect with people in your area.
Bonus Tip: Add a "Book Now" button to your profile so customers can easily request service.
Is Instagram worth it for HVAC?
Yes, especially if you have great visuals—think before-and-after shots, behind-the-scenes photos, and videos of your team in action. People love to see real results, and Instagram is all about eye-catching content.
Bonus Tip: Instagram is also great for building brand personality. Share team photos, office updates, or even some HVAC humor to make your company feel more relatable.
Is LinkedIn useful for HVAC companies?
It depends on your target audience. If you offer HVAC services for commercial buildings, offices, schools, or property managers, LinkedIn is a smart place to be.
Bonus Tip: Keep your company page updated and make sure your employees are connected—it helps build credibility and trust.
While these platforms can work in certain situations, they're not usually the best place to start unless you already have the time and resources to make video content consistently. If you're curious, try one platform at a time and see what gets the best response.
The best platforms for your HVAC business come down to who you're trying to reach and what kind of content you enjoy creating. If you focus on homeowners, start with Facebook and Instagram. If you work more with commercial clients, add LinkedIn to the mix.
Start small, post consistently, and keep it real. Over time, your social media presence can become one of your biggest tools for bringing in new business and keeping current customers engaged.
Need help choosing the right platforms or building a strategy that works for your schedule? Reach out to THAT Agency—we'll help you get set up and start seeing results.
If you're wondering what to post as an HVAC company, don't worry—you don't need to be a marketing expert or come up with fancy ideas every week. The best posts are simple, helpful, and real. Think about what your customers are curious about, what problems they're trying to solve, and what would help them feel confident in hiring you.
HVAC social media marketing works best when your content answers questions, shows off your work, and builds trust with potential customers.
Here are some tried-and-true types of posts that almost every HVAC business can use:
Why it works: HVAC systems need regular maintenance, and most people forget until something breaks. Sharing seasonal tips helps your followers stay ahead of problems—and reminds them that you're available to help.
Examples:
These types of posts are especially helpful around the start of each season and can lead directly to bookings.
Why it works: People love transformational content. Whether it's a messy old HVAC unit that got replaced or a major duct cleanup, showing the difference helps prove the quality of your work.
Examples:
Tip: Be sure to get permission from homeowners before posting any photos from their property.
Why it works: Video gets more attention than plain text. You can use short videos to explain simple things homeowners can do on their own—just keep it casual and friendly.
Ideas for video content:
Even a 30-second video filmed on your phone can make a big impact.
Why it works: Social proof is powerful. When potential customers see that others had a good experience, it builds trust.
Examples:
Pro tip: Use real names (with permission) and locations to make the post feel more personal and authentic.
Why it works: People like doing business with companies they feel connected to. Showing what goes on behind the scenes makes your business feel more human and trustworthy.
Examples:
These posts remind your audience that there are real, hardworking people behind your brand.
That's normal! Here are a few tips to keep your content flowing:
When you share helpful or interesting content, people are more likely to follow, like, comment, and, most importantly, book your services. Over time, regular posting keeps your HVAC business top-of-mind, so when someone needs a repair, replacement, or seasonal tune-up, they think of you first.
You don't need to go viral. Just show up, be helpful, and be consistent.
Need help building a content plan or managing your social media pages? Contact THAT Agency to get a custom strategy that fits your HVAC business and keeps your calendar full.
Posting on social media is important, but how and when you post can make a big difference in whether people see and interact with your content. The goal of HVAC social media marketing isn't just to post and walk away—it's to create posts that your audience wants to click, like, comment on, and share.
That's what we call engagement—and the more engagement you get, the more your posts show up in people's feeds. Here's how to make that happen.
When is the best time to post on social media for HVAC businesses?
While there's no one-size-fits-all answer, most local service companies see the best results when they post:
You can also test different times and check your Facebook or Instagram insights to see when your audience is most active.
Using hashtags like #HVACYourCity (for example, #HVACPalmBeach or #WestPalmACRepair) helps people in your area find your posts. On Instagram, especially, tagging your location gives your content a better chance of showing up in local searches.
Examples:
This helps you show up in front of real people who might need your services, not random accounts across the country.
It might sound simple, but replying to people quickly—even just to say "Thanks!" or "We're glad we could help!"—goes a long way. It shows that you care and are paying attention. Social media is supposed to be social, so conversations matter!
Plus, platforms like Facebook and Instagram reward this kind of activity by pushing your posts out to more people.
If you have a great post—like a seasonal promotion, a glowing customer review, or a helpful video—pin it to the top of your Facebook page or profile. This way, it's the first thing people see when they visit your page, and it can help turn visitors into customers.
Giveaways are a fun way to boost followers and get people to share your content. You don't have to give away anything huge—even a free inspection, HVAC tune-up, or branded hat can get attention.
Giveaway ideas:
Make sure you follow the platform's rules for contests, and always include a deadline so people act quickly.
Every like, comment, and share helps your post reach more people. It tells the algorithm, "Hey, this is valuable!"—which means the platform is more likely to show it to others.
More visibility = more trust = more bookings.
Engagement also builds community. When your followers see that you're active, responsive, and helpful, they're more likely to remember you when they need HVAC help or recommend you to someone else.
You don't need fancy tricks or big budgets to get engagement. Just focus on being helpful, local, and consistent. With the right timing, some simple strategies, and a little personality, your posts can turn into real leads and real customers.
Want help building a social media plan that works for your HVAC business? Reach out to THAT Agency for expert support that gets results.
Posting on social media is a great way to connect with your audience, but if you want to grow your HVAC business and reach more people in your area, it's worth looking into social media ads.
While organic posts (the free ones you post on your profile) are great for building trust and staying active, they only go so far. Social media platforms like Facebook and Instagram only show your posts to a small percentage of your followers—unless you pay to boost them.
That's where paid ads come in. Even a small ad budget can help you get in front of the right people at the right time, especially during your busy season.
Here's how Facebook and Instagram ads can give your HVAC social media marketing a real boost:
Why it works: You don't want to waste your time or money showing your ads to people who live outside your service area. With Facebook and Instagram ads, you can choose exactly where your ads appear—by city, zip code, or even radius.
Example: Let's say your company serves only Palm Beach County. You can set your ad to show only to people living in that area. That way, every dollar you spend is focused on potential customers nearby.
Why it works: Facebook tracks user behavior and can show your ads to people who recently looked up HVAC services, searched for air conditioning repair, or clicked on a competitor's website. This means your ad shows up when people are already thinking about hiring someone.
Example: A homeowner searches for "A/C not blowing cold air." Later that day, they scroll through Facebook and see your ad offering same-day service. That's powerful timing.
Why it works: People are more likely to book services when there's a sense of urgency or savings involved. Ads are perfect for sharing deals like:
You can also schedule these ads to run only during certain weeks or months, so they match your busiest seasons.
Why it works: Have you ever looked at a product online and then seen an ad for it later on Facebook? That's called retargeting—and it works for HVAC companies too.
Example: Someone visits your website but doesn't book a service. A few days later, they see a Facebook ad reminding them to schedule their A/C check-up. It's a simple reminder that keeps your business fresh in their mind.
This strategy helps turn window-shoppers into paying customers.
One of the best parts about running Facebook or Instagram ads is how affordable it can be. You don't need thousands of dollars. Many HVAC businesses start with just $5 to $10 a day and still get great results.
What really matters is having a well-designed ad, with:
THAT Agency can help you put together ad campaigns that look good, run smoothly, and bring in real leads.
If you're already posting on social media, running ads is the next step to grow your reach and book more jobs. Paid ads help you:
And with a small budget and smart targeting, you can make a big impact without overcomplicating things.
Want help running your first ad campaign—or making your current ads work better? Contact THAT Agency to set up a paid social strategy that drives real results for your HVAC business.
If social media helps you get noticed, email marketing for HVAC companies helps you stay in touch and keep the momentum going. These two strategies work best when used together—and here's why every HVAC business should be using both.
While your HVAC social media marketing efforts help you attract new customers and build trust, email marketing lets you nurture those relationships and turn one-time customers into loyal clients who call you year after year.
Email might seem old-fashioned compared to social media, but it's actually one of the most reliable ways to stay connected with your customers. Here's what makes email marketing for HVAC companies so effective:
HVAC work is seasonal and often involves maintenance reminders. Email is perfect for sending:
Unlike social media followers who might see your posts occasionally, email subscribers actively chose to hear from you. This means they're more likely to:
You don't need hundreds of emails to start seeing results. Here are simple ways to build your email marketing for HVAC companies list:
Keep your emails simple, helpful, and focused on what your customers actually need. Here are content ideas that work well for email marketing for HVAC companies:
The real magic happens when you use email marketing for HVAC companies alongside your HVAC social media marketing efforts. Here's how they work together:
You don't need expensive or complicated software to get started with email marketing for HVAC companies. Here are beginner-friendly options:
Most of these platforms integrate with your website and can automatically send welcome emails, maintenance reminders, and seasonal promotions.
You don't need to send weekly emails or create complicated campaigns. Start with:
As you get comfortable and see results, you can add more sophisticated features like customer segmentation (sending different messages to commercial vs. residential customers) or automated follow-up sequences for new customers.
Remember: Email marketing for HVAC companies works best when combined with your HVAC social media marketing efforts. Together, they create a complete digital marketing approach that helps you attract new customers, keep current ones engaged, and build long-term relationships that lead to more bookings and referrals.
Need help setting up an email marketing system that works with your social media strategy? Contact THAT Agency to create a complete digital marketing plan for your HVAC business.
You don't have to guess if your marketing is helping; just track a few numbers and make changes based on what you see. Whether you're focusing on HVAC social media marketing or email marketing for HVAC companies, measuring your results helps you spend your time and money on what actually brings in customers.
Try different types of content and see what works best. Then do more of it.
If you're not sure where to start combining HVAC social media marketing with email marketing for HVAC companies, here's a basic monthly plan:
Repeat each month and tweak as you go. The key is consistency across both your social media and email efforts.
At the end of the day, HVAC social media marketing and email marketing for HVAC companies are about building real connections with your customers, one post, photo, or email at a time. It doesn't have to be complicated or time-consuming. Just be consistent, be helpful, and show the people behind the business.
When you combine social media's ability to attract new customers with email's power to nurture long-term relationships, you create a marketing system that works around the clock to grow your HVAC business.
Want help putting together a smart digital marketing strategy that includes social media, email, SEO, and more? Contact THAT Agency today to learn how we can help your HVAC business grow.
Tags: hvac social media marketing, hvac marketing, hvac business growth, local service marketing, digital marketing for hvac, email marketing for hvac companies
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