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AI tools are changing the way businesses work—and Grok AI is one of the newest names to know. Built by xAI, the company started by Elon Musk, Grok AI is a smart assistant that can chat, answer questions, and even keep up with trending topics on X (formerly known as Twitter). If you’re curious about how to use Grok AI, this guide is for you. We’ll walk you through what Grok is, how to start using it, and how it can help your business save time and stay ahead. Whether you’re a marketer, a business owner, or just interested in AI tools, we’ll break it all down in a simple, helpful way.

What Is Grok AI? A Deeper Look at Elon Musk’s New AI Chatbot

Grok AI is a conversational artificial intelligence tool created by xAI, the AI company founded by Elon Musk. On the surface, Grok may seem like just another chatbot—but it’s much more than that. It was built to compete with tools like ChatGPT and Google Bard, but with a very different approach and purpose behind it.

At its core, Grok AI helps users ask questions and get answers. But where it really stands out is in its ability to provide real-time, context-aware, and often uncensored responses, drawing directly from what’s happening right now on X (formerly Twitter). That’s something no other mainstream AI currently offers.

If you're running a business, managing a brand, or working in digital marketing, this real-time functionality can give you a unique edge—because timing matters when you're trying to connect with your audience or capitalize on a trend.

How Is Grok AI Different From Other AI Tools?

To really understand what Grok AI is, you have to compare it to other AI chatbots. Here’s a breakdown of what makes Grok stand out:

1. Real-Time Awareness via X (Twitter)

Most AI chatbots are trained on data that’s months, or even years old. They don’t know what happened five minutes ago. Grok is different. It’s connected directly to the X platform and has access to the latest public posts and conversations happening right now.

This means Grok can:

• Identify trending topics as they’re gaining momentum
• Provide commentary or summaries of current events
• Reference breaking news and live social reactions
• Help businesses respond to what people are actually talking about today

For marketers, journalists, and brand managers, this feature alone can help keep messaging relevant and timely.

2. Built With an Edge

According to xAI, Grok was designed to be “a bit rebellious” and willing to answer questions that other AI tools might avoid. This means it can handle edgier, more complex, or controversial questions more directly (though still within certain limits).

This doesn’t just make Grok more fun to use—it also makes it useful in environments where nuance, personality, or informal tone is preferred. For example, you might use Grok to:

• Write social copy with more humor or cultural flair
• Get unfiltered opinions or creative prompts
• Explore outside-the-box ideas that other tools might avoid

3. Integration with X’s Ecosystem

Grok is currently only available to users subscribed to X Premium+, the highest-tier paid plan on X. It lives directly inside the platform, so you don’t need a separate app or dashboard to use it. If you already use X for business or community engagement, Grok is just a click away—built right into your daily social workflow.

What Can Grok AI Actually Do?

Grok AI isn’t just a search tool, it’s a highly versatile assistant. Once you know how to use Grok AI, you can use it to help with:

Research and Summarization

• Ask Grok to summarize trending topics, news, or long threads
• Get quick answers to questions based on the latest public information
• Compare opinions or narratives about a controversial issue

Content Generation

• Write tweet drafts, blog outlines, or ad copy
• Generate ideas for social posts, videos, or campaigns
• Create headlines, hooks, or subject lines tailored to current trends

Social Listening

• Monitor what people are saying about your brand (or competitors)
• Discover rising hashtags and community discussions
• Identify thought leaders or influencers engaging with a topic

Marketing Strategy

• Ask Grok what’s trending in your industry and why
• Brainstorm product launch ideas or seasonal campaign angles
• Use it to A/B test creative ideas before pushing them live

Grok isn’t perfect, but it’s fast, flexible, and surprisingly insightful when used well.

Is Grok free? No, Grok is only available to X Premium+ subscribers. This is a paid tier that includes other features (like ad-free browsing), but Grok is the major draw for many users.

Can Grok AI replace other AI tools? Not exactly. Grok shines in real-time awareness and social media insights, but it isn’t yet as powerful in long-form content generation, code writing, or detailed technical tasks as tools like ChatGPT-4 or Claude 3. Think of Grok as a supplement, not a replacement.

Who should be using Grok AI?

• Marketing professionals who need to stay current
• Social media managers responding to live trends
• Entrepreneurs who want AI help for idea generation
• Business owners curious about using AI in a fast-moving environment
• Anyone who uses X regularly and wants smarter tools built into the platform

Why Should Businesses Care About Grok AI?

For businesses—especially those active on social media—Grok offers something unique: speed + awareness. You’re not just getting a canned AI response. You’re getting feedback that’s shaped by today’s conversations, opinions, and movements.

Imagine this:

• You run a brand account. A meme starts trending.
• Grok sees it happening, summarizes what it is, and helps you create a clever post while it’s still hot.

That’s something most other tools can’t do—because they don’t know what’s happening in real time.

Getting Started: How to Use Grok AI

Step 1: Sign Up for X Premium+

To use Grok AI, you need to subscribe to X Premium+. This is a paid plan that gives you extra features on the X platform—including access to Grok.

Here’s how to sign up:

1. Log into your X account.
2. Go to Settings > Premium > Premium+.
3. Follow the steps to subscribe.

Once you’re subscribed, you’ll see a “Grok” button inside X. Just click it to open the chatbot.

Step 2: Choose a Mode

Grok gives you two modes to choose from:

• Fun Mode – Grok has a playful, witty tone. Great for creative ideas.
• Regular Mode – More professional and to the point. Best for work tasks.

You can switch between them depending on what you need.

Step 3: Ask a Question or Give a Task

Once you open Grok, you can start typing right away. You might ask:

• “Write a tweet about Earth Day for our brand.”
• “What are the latest marketing trends on X?”
• “Help me brainstorm blog ideas for small businesses.”

Grok responds in just a few seconds, pulling in real-time content and giving you helpful results.

Real Examples: How to Use Grok for Business

1. Content Creation

Need to write a tweet, caption, or blog outline? Grok can help. Just give it a topic and ask for ideas.

Example: “Create a blog outline about social media trends in 2025.”

Grok might give you headings, bullet points, and even keyword ideas.

2. Social Media Planning

If your business uses X (Twitter), Grok is extra useful. It knows what’s trending and can suggest hashtags, post ideas, and ways to join the conversation.

Try asking: “What’s trending in tech today?”
Then: “Write a tweet for our company using that topic.”

3. Customer Support

Grok can also help you write responses to customers. It’s great for saving time while keeping your tone friendly and on-brand.

Example: “Write a reply to a customer asking about our return policy.”

You can copy, paste, and edit the answer to fit your style.

4. Marketing Ideas

Want new ways to promote your business? Grok can help you brainstorm creative campaigns, ad headlines, or even product names.

Ask: “What’s a good campaign idea for our summer sale?”

Tips for Getting the Best Results from Grok AI

Once you’ve figured out the basics of how to use Grok AI, the next step is learning how to actually get the most out of it. Grok is powerful, but just like any tool, the quality of what you get back depends on how you use it. The good news? You don’t need to be a tech expert. With a few simple strategies, anyone can start getting better, faster, and more useful results.

Here are some tips to help you get the most value from Grok AI—whether you’re using it for marketing, content, research, or just day-to-day tasks.

1. Be Clear with Your Prompts

Why it matters: Grok responds to the instructions you give it. If you’re vague or too general, the answer might not be what you were hoping for. But if you’re clear and detailed, you’ll get something much closer to what you actually need.

How to do it:
Instead of saying:

“Write a post about marketing.”

Try this:

“Write a short LinkedIn post promoting our new email marketing guide for small businesses. Make it sound professional but friendly.”

Notice how the second example gives Grok more direction: what platform, what tone, and what the topic is. The more you guide it, the better it performs.

Can I ask follow-up questions? Yes! Grok can respond to follow-ups, so if the first answer isn’t quite right, you can say things like:

• “Make it shorter.”
• “Add a CTA at the end.”
• “Change the tone to be more casual.”

It’s a conversation, not a one-time input.

2. Try Both Modes: Fun Mode vs. Regular Mode

What’s the difference? Grok comes with two personality settings:

• Fun Mode: Adds humor, sarcasm, or personality to your responses.
• Regular Mode: Sticks to more straightforward, professional language.

When to use each:

• Use Fun Mode if you’re brainstorming creative ideas, writing casual social posts, or just want a more entertaining response.
• Use Regular Mode for business writing, emails, or anything where tone and professionalism matter more.

Can I switch back and forth? Yes! You can change modes anytime. If you’re not getting the right tone in one, try the other. Some users even ask the same question in both modes to compare answers.

3. Double-Check Facts and Sources

Is Grok always accurate? Not always. While Grok does pull from live content on X (Twitter) and has access to real-time trends, it’s still an AI model. That means it can sometimes:

• Misunderstand your question
• Get dates or stats slightly wrong
• Pull in outdated or unclear information

When should I check facts?

• If you’re writing anything that will be published
• If the topic is legal, financial, medical, or political
• If the answer seems surprising or too good to be true

How do I fact-check? Cross-check Grok’s responses with trusted sources like:

• Official websites (e.g., gov, .edu, or company sites)
• News outlets
• Your own brand guidelines or product info

Use Grok for speed and inspiration, but trust your judgment when accuracy is key.

4. Use Grok as a Helper, Not a Replacement

What does that mean? Think of Grok as your brainstorming partner, not your final editor. It’s great for helping you:

• Come up with ideas
• Draft outlines
• Explore new angles
• Get started faster

But it’s not meant to do all the work for you.

Why not just copy and paste what it gives me? Because while Grok’s answers are usually solid, they’re not personalized to your brand, goals, or voice unless you guide them. Also, your audience wants to hear you—your tone, your insights, your expertise.

How to make the most of Grok’s output:

• Take the draft and rewrite it in your voice
• Add specific examples or stories
• Tweak the format to fit your platform or audience
• Use it to get past writer’s block or a creative slump

Think of Grok as a launchpad. You still control where you take the ideas it gives you.

Bonus Tips

Here are a few extra ideas to help you master how to use Grok AI more effectively:

• Ask follow-up questions: Keep the conversation going to fine-tune results.
• Set a character or word count: If you need short responses, tell Grok that.
• Try role-playing prompts: Say things like, “Pretend you’re a social media expert,” or “Write like a Gen Z content creator.”
• Save your favorite prompts: If you find something that works well, save it for next time. You’ll save time and get consistent results.

How to Use Grok for SEO and Marketing

If you’re a marketer, business owner, or content creator, knowing how to use Grok can give you a serious edge. It’s not just another AI tool—it’s designed to help you keep up with what’s happening right now online, which is especially helpful when you’re trying to create content that connects with your audience.

At THAT Agency, we’ve been exploring Grok’s capabilities, and here’s how we’re seeing it make a real impact:

1. Create Content Faster

Let’s face it—writing can take time, especially when you’re juggling multiple platforms, campaigns, or clients. Grok helps speed things up by giving you quick, usable drafts for:

• Social media posts
• Ad headlines and descriptions
• Blog outlines or introductions
• Email subject lines and body copy

How does it help? You give Grok a short prompt—like “Write a Facebook post promoting our spring sale on kitchen appliances”—and it returns a short, well-structured post you can build from. You may still tweak it, but you’re no longer starting from scratch.

Bonus Tip: Ask for variations. Grok can give you multiple versions with different tones, helping you find the one that fits best.

2. Stay on Top of Trends

Marketing moves fast. What’s hot today might be old news by tomorrow. Since Grok pulls data directly from X (formerly Twitter), it’s constantly aware of trending topics, breaking news, hashtags, and what people are talking about in real time.

Why is this valuable? If your brand is active on social media—or if you want your content to feel timely—Grok can help you:

• Spot what’s trending in your industry
• Join conversations while they’re still relevant
• Create reactive content that resonates

For example, you might ask Grok:

“What’s trending right now in the beauty industry on X?”
And it could return key terms, hashtags, or news you can use in your posts or blog content that same day.

3. Get Inspiration When You’re Stuck

Writer’s block is real. Whether you’re planning a campaign or just trying to finish a blog, sometimes the ideas just aren’t flowing. That’s where Grok shines.

What can you ask for?

• “Give me 10 blog ideas for a digital marketing agency.”
• “Suggest a catchy headline for an ad about luxury vacation rentals.”
• “Help me brainstorm a name for a summer social media campaign.”

Even if you don’t love the first answer, it gets your brain moving—and that’s often the hardest part.

4. Save Time on the Little Things

Marketing involves a lot of small tasks that add up—writing meta descriptions, drafting Instagram captions, pulling ideas for emails, or summarizing articles. Grok can help you:

• Write short, functional copy in seconds
• Summarize long threads or articles so you can digest info quickly
• Turn rough ideas into polished drafts you can refine

Why does this matter? When you spend less time on the little stuff, you can focus on what matters most—like strategy, campaign planning, or building stronger customer relationships.

5. Keep Your Content Timely and Relevant

One of the biggest challenges in digital marketing is staying relevant. People are exposed to so much content every day that outdated or off-topic posts just get ignored.

Grok’s real-time capabilities solve this. Because it’s directly connected to X, it knows what’s happening in your niche right now—and can use that to help you craft content that actually speaks to what your audience cares about today. That gives you a chance to be part of the conversation instead of playing catch-up.

Limitations to Keep in Mind

While Grok is an exciting tool, it’s important to understand what it can’t do—at least not yet. Here are a few things to be aware of before you start using it as part of your marketing workflow:

1. You Need X Premium+ to Access Grok

Grok isn’t free. You have to subscribe to X Premium+, which is the top-tier plan on the X platform. That means it’s not available to everyone—and if you or your team aren’t active on X, you might not get the full value from the subscription.

Is it worth it?
That depends. If you already use X for brand awareness or customer engagement, Grok adds a smart tool to your toolbox. If you rarely touch the platform, you may want to try other AI tools first.

2. There’s No Standalone App (Yet)

Right now, Grok only works inside the X platform. You can’t use it in a separate app or window like you can with ChatGPT or other AI tools.

How does that affect usability? You have to be logged into X to access Grok, and you can’t use it while working in other tools like Google Docs, Notion, or a CRM—unless you’re copying and pasting manually.

3. Some Answers May Need Tweaking

Grok is fast and clever, but not flawless. Sometimes:

• The tone might not match your brand
• The facts may need to be verified
• The structure may not fit the platform you're writing for

What should you do about that? Think of Grok as your assistant—not your editor. Let it help you get started, but always review and refine what it gives you. Your expertise is what makes the final product shine.

Final Thoughts: Why Learn How to Use Grok AI

Grok AI is fun, fast, and full of potential. If you’re trying to keep up in today’s digital world, knowing how to use Grok AI can make your life easier—especially if your business is active on social media or constantly creating content.

It’s not just another chatbot. It’s a tool that helps you stay informed, work smarter, and get ahead of the curve.

Want Help Using AI in Your Marketing?

At THAT Agency, we help businesses use tools like Grok AI to grow their online presence and hit their marketing goals. Whether you’re just starting or looking to upgrade your digital strategy, we’re here to help.

Click here to explore our digital marketing services or contact us for more information. Let’s make your marketing smarter, together.

What Support is Available for Business Users of Grok AI?

Grok AI offers comprehensive support for business users, including priority customer service, dedicated account managers, and extensive online resources such as FAQs, tutorials, and community forums.