Posted at Jun 24, 2020 11:17:00 AM by THAT Agency | Share
A common question from business owners is: how often should I redesign my website. Unfortunately, this is a bit of a complicated question without an exact answer.
On average, companies redesign their websites every two to three years. However, there are some important things to keep in mind to help you gauge whether or not it is time for a website redesign. These 6 indicators can alert you to it being time for a redesign.
Why Should I Redesign My Website?
1. Your Website isn't very Mobile-Friendly
If your website is not mobile friendly, then it is definitely time for an update. People are accessing websites on their mobile devices more than ever now, and you want to be sure that you are able to reach your customers where they are - on their mobile phones! In addition, Google is indexing the mobile versions of sites first, so you want to be sure that you are putting your best mobile foot forward to ensure your site gets the best Google rankings possible.
Unless your site has some very complicated functionality, in today's web world you should be able to manage the basic site updates you need to make yourself. If your site is outdated, it's possible that you aren’t using a content management system and that you are having to shell out valuable dollars to a developer every time you want to change something. If you aren't able to make basic updates to your site yourself, it may be time to consider a website redesign.
3. Your web design Looks Outdated
If you have changed the branding of your company, then it is definitely time to take a hard look at your website. Often your website is the first exposure that people have to you and your business. You want to make sure that it reflects the current look and feel of your brand.
5. You aren't getting leads
Is your website working for you? This is perhaps the most basic question to ask when thinking about whether or not it's time for a website redesign.
You should have business goals that your website is designed to help you achieve; for example, driving leads or educating potential customers about your product. If your site is not achieving these goals to help your business grow, then it is time to consider a redesign.
6. your user experience is poor
Take a fresh look at your website from the perspective of a potential customer. Is it easy for to find and navigate to the information for which a customer might be looking?
Delve into your website analytics, specifically your bounce rate. Are those numbers looking high?
If it's not crystal clear to users how to find the information they need, then something on your website needs to change. Potential customers won't spend time hunting around on your website - they will just move on to one of your competitors' websites.
If you are reading this list and find yourself nodding your head at any of these items, then it is time for a website redesign.
The good news is that the team at THAT Agency is here to help! Get in touch with us today at 561-832-6262. Our professional web designers can redesign your site to better reflect your business and help you meet your company's goals for growth.