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Digital marketing means different things to different companies. There are so many pieces to the digital marketing puzzle that it can be tough to cover all of them. Social media is one piece companies are looking at in greater depth than ever before, and for good reason. It offers a level of marketing power many other options in the digital marketing arena simply don't, and as you begin to research how you can use social media to your company's advantage, you're like to come across the term social media management.

What Is It?

Social media management is the process of dealing with all of your interactions across the various social media channels. It's not just posting, though. It encompasses engaging with your audience, looking for new ways to expand your reach, and increasing your visibility.

Should I Use a Social Media Marketing Agency to Help?

In most cases, a social media marketing agency is going to be able to increase your reach dramatically. There are many moving parts once you decide to become part of the social media universe, and if you don't have a dedicated team working to help you, it's easy to drown. Here are some ways a dedicated marketing agency can help.

• Select the Right Platforms: From Facebook to Pinterest, there are many platforms floating around, and trying to decide which one might be the best shot for your company is complex. A social media marketing agency will help you choose the ideal platform to meet the needs of your company.
• Creating a Strategy: Finding the right social media strategy is absolutely essential, as it is what will determine whether you can meet your marketing goals while you're online. You have to plan and post your content, taking into account your target audience, how to get responses, and how to use contests. A social media management company can handle all of that for you.
• Building a Schedule: If you're going to post and respond, you have to do it regularly. If you don't, customers will lose interest quickly, which is why creating an editorial calendar is an absolute must. That can be difficult when you're mired in the day to day aspects of running a business, which is exactly why hiring this job out is a great choice.
• Tracking ROI: Tracking your performance is also critical. How are you going to know whether your involvement with one platform or another is successful if you don't track your ROI? Social media marketing agencies typically have very powerful tools to help you do just that, ensuring your resources are right where they need to be.

Learn more about how THAT Agency can help with your social media management today. You don't have to be out there alone. We understand what's involved and why it's so important to your company. To learn more, contact us today!