Timing is Everything: When is the Best Time to Post for Social Media?

Posted at Jun 3, 2024 9:21:16 AM by THAT Agency | Share

Do you know when to post on social media to maximize your brand’s engagement and reach? Follow-up question; did you know the timing of posting affected your post’s performance? For small business owners and managers who handle their social media, finding the best time to post on social media can be the key to unlocking higher visibility and interaction. This guide will explore the optimal times to post on various platforms and offer insights on tailoring these strategies to your target audience.

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Understanding the Best Time to Post on Social Media

The timing of your social media posts can make a substantial difference in your marketing efforts. By strategically choosing when to publish your content, you can ensure that it reaches the maximum number of people, increases engagement, and drives more traffic to your website. Here's a look at the best times globally to post on different social media platforms based on current data.


Facebook remains one of the most popular platforms for small businesses. According to recent studies, the best time to post on social media for Facebook is during the weekdays between 9am and 5pm. Weekends see the lowest activity, although Facebook still has the highest weekend activity compared to other networks. This means your posts are more likely to get lost in the sea of weekend plans and downtime. Therefore, sticking to weekday posts can help you capture a more engaged audience.


Instagram's visually-driven platform attracts a slightly different crowd. The optimal times to post on Instagram are Monday through Friday between 9am and 3pm. Engagement tends to drop on Fridays and weekends, although it still maintains the second-highest weekend activity among social networks. For small business owners, this means focusing your efforts on weekday posts to maximize engagement and visibility.


LinkedIn, the professional networking site, shows the most engagement from Tuesday to Thursday between 8am and 3pm. Monday and Friday also see decent interaction, but weekends are notably slow. For businesses targeting professionals, posting during these peak hours can enhance your visibility among industry peers and potential clients.


TikTok’s algorithm and user base create a unique posting schedule. The best engagement happens in the afternoons, particularly from 9am to 5pm on Tuesday through Friday. Sunday is the worst day to post. If your business leverages TikTok for marketing, scheduling posts during these peak times can help you reach a broader audience.

X (formerly known as Twitter)

X sees its highest engagement during weekdays between 8am and 3pm. The fast-paced nature of X means that timely and regular posting can significantly boost your brand’s presence. Avoid posting late in the evening or on weekends when user activity tends to decline.


Pinterest users are active at unique times, with the best engagement occurring at 1am and between 9am and 10am from Monday to Thursday. Tuesday stands out as the best day overall, while weekends see the least activity. For businesses relying on Pinterest for marketing, adhering to these times can optimize your pins' visibility and engagement.


Tailoring Your Strategy to Your Target Audience

Identifying the best time to post on social media is a great starting point, but tailoring this to your target audience is crucial for success. Each audience has its own unique habits and preferences, which can influence when they are most active and engaged online.

People using social media.

Knowing Your Target Audience

To effectively determine the best times to post, consider the following factors about your target audience:

  • Location: Time zones can greatly impact when your audience is online. Posting according to the predominant time zone of your target market can enhance engagement.

  • Age Group Activity: Different age groups have different online habits. For instance, younger audiences may be more active late at night, while professionals might check social media during breaks at work.

  • Employment Hours: Understanding your audience’s work schedule can help you post when they are likely to be on social media, such as during lunch breaks or after work hours.

  • Seasonal Trends: Some products or services may be in higher demand during certain times of the year. Aligning your posting schedule with these peaks can boost engagement and sales.

Testing and Analyzing

While general guidelines provide a useful starting point, the only accurate way to pinpoint the best time to engage with your target audience is by testing your own content. Conducting intensive research and analyzing your audience's behavior will yield the most reliable results. Use social media analytics tools to track engagement metrics and adjust your posting schedule accordingly.


Platform-Specific TipsSocial media analytics.

  • Facebook: Experiment with posting at different times during the weekdays to see when your audience is most responsive. Utilize Facebook Insights to monitor which posts perform best and when.

  • Instagram: Utilize Instagram Stories and Reels to engage with your audience outside of peak posting hours. Stories, in particular, allow for more frequent updates without oversaturating your feed.

  • LinkedIn: Leverage LinkedIn’s scheduling tools to ensure your posts go live during peak engagement times. Engage with your audience through comments and shares during these windows.

  • TikTok: Monitor TikTok’s analytics to see which times yield the highest engagement for your videos. Consistency is key, so establish a regular posting schedule.

  • X (Twitter): Use Twitter Analytics to identify when your tweets get the most impressions and engagement. Don’t be afraid to repost high-performing tweets at different times to maximize reach.

  • Pinterest: Schedule your pins to go live during the early morning or mid-morning hours when users are most active. Use Pinterest Analytics to track performance and adjust accordingly. 

Partner with THAT Agency for Social Media Success

In conclusion, understanding the best time to post on social media can significantly enhance your social media strategy, driving more engagement and visibility for your small business. By considering the unique habits of your target audience and continuously testing and adjusting your posting schedule, you can optimize your social media presence.

If managing social media feels overwhelming, partnering with a professional agency can provide the expertise and support you need. At THAT Agency, we specialize in crafting tailored social media strategies that align with your business goals. Contact us today to elevate your social media game and connect more effectively with your audience.

Tags: Social Media, social media marketing

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