We have reached an incredible point in the world of online search. In May 2015, Google confirmed that “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.” Then, in October of 2015, Google stated that mobile searches now exceed desktop searches worldwide! So, needless to say, it’s time for many companies to put a lot more focus on their mobile search engine optimization strategy online. Thanks to some research done by Searchmetrics, we now have a better understanding of the ranking factors for “mobile-friendliness”. The information will be broken down into three sections: technical components, user experience, and content.
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Google has recently updated their local search results pages to show only a few local results. Before the update, if your business was ranking anywhere between positions 1 through 7 locally, you’d most likely be appearing on the first page of Google’s SERPs. Now, Google has chosen to show only the top 3 local results, followed by the usual organic search results. So what does this have to do with your business? Before we jump into it, check out the below summary of ranking variables and their influence on search.
Read >Synergy is “the creation of a whole that is greater than the sum of its parts.” (Organizational Behavior, 2008). Keyword Synergy is the creation of a search engine optimized site (whole) which is made greater due to keyword focus (sum of its parts). When you have optimized the front and back end of a web page to focus on a particular set of keywords, and you keep on and off-site linking utilizing those same keywords, search engines will begin to see that this page is a great source of information for those particular keywords. This consistency, my friends, is Keyword Synergy.
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As a full service digital marketing agency, THAT Agency is responsible for knowing all there is to know about SEO, SEM, web design and more. Through our research of the latest digital marketing trends we learn a lot of tips and tricks that we can then share with our clients. Whether you are having trouble structuring your URLs or just feel like you would like some pointers, this article is just what you are looking for!
Read >You may have went on Google to look for your company’s products and noticed that your competitors are listed prominently at the top and side of the page search results page. As a business owner, you know have to ask “What did they do to get there?” What they have done is what is called “search engine marketing” or SEM. Whether or not you rank well organically in search engine results, pay-per-click advertising is a sure way to get in front of your audience when they are ready to buy. Need more convincing? Here are some reasons to consider a SEM campaign for your business:
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What Everyone Says...
Read >As Search Engines get smarter website owners are going to have to increasingly turn inward to achieve and maintain top positions. Beyond search is the trend of mobile usage outpacing desktop as we roll into the New Year and beyond – thus resulting in less screen real estate to get your message across for the majority of your website visitors. It is fast becoming apparent that the goal to understand the usefulness of a page beyond simple keyword matching should be a wakeup call to anyone still stuck in 2010 tactics.
Read >So how does one actually go about creating content that is good enough for people want to comment, like it, tweet it, or better yet, share it? There are a million guides on blog formatting and writing catchy headlines ad nauseam that fall short of really helping you consistently develop and deliver great content.
There is a method to the madness, and it begins even sooner than most might think...
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We've all experienced them, 404 ─ not found error messages, and while many people consider them to be a nuisance, they are a vital part of the internet. Today well go over the importance of 404 pages, tools to find them and creative solution that engage your visitors and promote your brand.
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Often times people will visit a site more than once before converting. They could visit 3 or 6 or more times and use a different method of getting to the website each time.
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