Digital & Inbound Marketing Blog

Using Click-to-Message AdWords Ads

With the recent release of Google AdWords Click-to-Message ad capabilities, Google has once again given SEM managers yet another touch point to connect consumers with...

What You Need to Start Successful Paid Search Campaigns

5 Big Changes Coming to Google Adwords

Leveraging the potency of Google’s advertising service, AdWords, can help you reach more customers - and realize more value from them. As with any entity in the fast-paced...

Choosing the Best PPC Marketing Agency for Your Business

Integrating paid search with your organic advertisings efforts is a great way to reach your audience more effectively, efficiently, and consistently. It can also be incredibly...

5 Reasons to use a Local Paid Search Marketing Agency

Whether you’re looking to increase traffic to your site or foot traffic into your store, a strong PPC strategy is a must have in order to position yourself ahead of your...

Paid Search Advertising: In-House or Agency?

Deciding on how to implement a sound paid search advertising campaign is a big decision for your company.  With over 3.5 billion google searches done every single day, showing...

6 Tips to Keep Your Hotel Marketing Agency in Check

Outsourcing hotel marketing and advertising services to a digital marketing agency can definitely be an exercise in trust and relationship management. You want to be sure that...

Hotel Marketing Services: In-House or Agency?

Many hotel brands have a deep confliction about how they should manage their marketing services. Quite frankly, this is a debate that happens in all verticals and often there...

5 Truths About Social Media Marketing You Need to Hear

Few careers are as fun and frustrating as social media marketing. Despite how fast technology is changing, social media marketing is still young and misunderstood. Some people...

2017 Paid Search Trends (Info-graphic)

In order to prep for paid search trends in 2017, we need to understand what has worked in 2016. Paid search advertising is an ever evolving market, and getting ahead is what...