Digital & Inbound Marketing Blog

5 Ways to use Emojis to Improve Social Media Engagement

We all know about them and about 90% of us use them. So how can using emojis be beneficial to a marketing campaign? Well it’s as simple as understanding why we use them in our...

7 Ways to Create a Great Email Campaign

 

If you’re getting frustrated that your emails aren’t driving the engagement you hoped for, don’t feel like you’re alone.  Email marketers everywhere struggle constantly with...

The Best Uses For The AdWords IF Function

 

5 Reasons Why You Need to Think Digital When Planning your Marketing Budget

I started doing social marketing professionally almost right out of college and digital marketing has been the only industry I’ve ever worked in. I have been fortunate to see...

4 Steps to Grow Your Business with LinkedIn

From Facebook to Instagram to Snapchat to Pinterest, people everywhere are spending more and more time on social media platforms to engage with their favorite brands.  But what...

Why Facebook is Relevant for All Industries

When Facebook first started back in 2004, founder Mark Zuckerberg made it exclusive to his fellow students at Harvard.  It grew in popularity, and it’s exclusivity began to die...

How Voice Search Is Changing SEM Strategies

 

Consumers have quickly adopted the emergence of Smart Speakers & Home assistant devices such as the Google Home and Amazon Echo. It is projected that over 30 million devices...

8 Steps to Become an Influencer in Your Field

 

With all this buzz around influencers, many of us ask ourselves: how can I become an influencer? Well, there is a way, but don’t just think it will happen overnight. Many of...

The Power of Influencer Marketing (Info-graphic)

Influencer marketing has shown astronomical growth over the last few years. But are we noticing it and doing nothing about it? Take a look at the reasons why influencer...

How Influencers are Changing the World of Advertising

If you’re looking for the next big thing, you’ve found it.  Influencer marketing is taking the digital marketing scene by storm and it’s not slowing down.  Influencer marketing...