Digital & Inbound Marketing Blog

5 Tips for MedSpa Marketing

The med spa industry is not hot. It is on fire. A relatively recent hybrid that combines the luxury of a day spa with the cutting edge techniques of cosmetic surgery, med spas...

Plastic Surgery Marketing Strategies for Growth

Each year, over 17 million people - men and women - visit plastic surgeons to augment their appearance. From minimally invasive procedures like Botox to more in-depth surgeries...

The Story Behind Your Email Marketing Metrics

Email marketing is tricky and unfortunately, it’s not getting any easier.  Brands everywhere are sending emails that fight for your audience’s attention in the inbox, and...

Blog Ideas for Car Dealerships

Breaking news: the vast majority of the car buying public hates the vehicle buying process. All right, it’s not exactly news. But how do you sell more cars when you’re fighting...

Blogging for Business Growth

I’m sure you’ve been told hundreds of times that you should be blogging for your business if you want to make sure your site is relevant to your audience.  Heck, it might have...

Improve Your Facebook Ad Performance with Dynamic Creative

For as long as I have been a marketer, I have observed people compulsively test different social advertising tactics at the cost of campaign results. While testing is a crucial...

4 Ways to Leverage Influencers in Your Hotel Marketing

Influencer marketing is growing more popular each year and not just in the fashion and beauty industry. Travel is an extremely trending category among bloggers. Not only do...

Are You Using Instagram Stories to Leverage Your Small Business?

Since the introduction of stories to the Instagram platform, users have flocked from Snapchat to make waves in this temporarily appealing category. Some small business owners...

Setting Up Your 2018 Hotel Marketing Plan

It’s that time again. While you are putting your 2017 hotel marketing plan into action, monitoring your progress, and, ideally, celebrating successes, it is time to look ahead...

The Psychology of Color

Every brand has a color, and every color has a meaning. Colors evoke feelings, and can be crucial for your brand identity. It's important to make sure that when choosing colors...