Digital & Inbound Marketing Blog

4 Reasons to Be Proactive with Your Hotel Email Marketing

For most hotel marketing strategies, email begins the second a guest clicks “book room”. From there, a follow-up confirmation is sent with the details of their stay, and there...

Hotel Marketing Strategies to Consider for 2018

Hotel marketing has changed quite a bit in the last couple years and it doesn’t look like 2018 will be any different.  Whether you decide to dump a hefty budget into online...

4 Creative Ways to Leverage Content in Your Hotel Marketing Strategy

With sites like Expedia, Priceline, and other massive online travel agencies taking up to 30% from the bookings they produce, it’s never been more important to get guests to...

8 Hotel Marketing Trends for 2018

It’s that time of year again and business planning is in full swing here at THAT Agency. Every year around this time we like to take a step back, take inventory of what we’ve...

Search Engine Marketing for Independent Hotels

The hospitality industry is more competitive than ever with the rise of companies like Airbnb, trivago, flipkey and many more. As an independent hotel, the challenge to compete...

The Psychology of Color

Every brand has a color, and every color has a meaning. Colors evoke feelings, and can be crucial for your brand identity. It's important to make sure that when choosing colors...

What is Growth Marketing?

As 2018 swiftly approaches, starting a new business has never been easier.  All you really need is a product or service to sell and a way to get the word out to your audience. ...

Web Design Tips for Your Hotel Digital Marketing Strategy in 2018

Your website is not only your digital brand ambassador, but it is also one of your most important sales tools. If you have a non-user friedly website that is neither visually...

5 Reasons to Avoid Using "Free Consultation" in Marketing

When’s the last time you drove by a billboard or visited a website where you were greeted with the opportunity for a free consultation?  Did you take it?  After all, it was...

Starting Your 2018 Business Planning - Where to Begin?

Each year, as we begin our planning for the next year, it always seems like a daunting task. It seems as though, when you try to even start planning, no matter how organized...