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Chrome Tools for Marketers

Posted at Sep 2, 2011 6:48:49 AM by Joey Wolff | Share

Google designed Chrome specifically to run web apps, or interactive websites, and to be snappy enough to load these sites quickly and seamlessly. The appeal is an incredibly rich array of apps and features that are ideal for creating a user-friendly, dynamic website. Google has a host of tools that are custom-made for marketers trying to leverage the potential of Chrome. Here are a few of our favorites:

Google Global. Global is a great tool for SEOs and marketers because it allows you to see search results as they appear in other countries, and even other regions and cities. It works well for those at opposite ends of the spectrum, from multi-language, multi-national corporations as well as small businesses trying to target local traffic. Google Global has features such as automatic updates, some performance enhancements, Google Chrome support, enabling of AdTest parameters, and more, that make it a useful tool.

MozBar. This works well particularly for those with SEOmoz software. With it, you can analyze page overlay, access SERP overlay with detailed link metrics, view Linkscape Metrics on the toolbar, use the Page Elements tab to display on-page SEO factors, use Page Attributes to get a view of broad data, and access tools like Open Site Explorer, Keyword Difficulty, and Rank Tracker. This is useful for accessing essential search data.

BuiltWith. It is always useful to analyze and audit your own site, as well as take a close look at what the competition is doing. BuiltWith helps you do that. It profiles any website you choose and gives you information on their analytics, content delivery network, and ad server, as well as other details, including frameworks, widgets, CNDs, standards, and hosting software. It can be useful to see what technologies other sites are using to see if they would work for you.

Google has built a powerful browser that is fast, sleek, and tailored for business. The Chrome Web Store has a host of tools, many of them free, that can help you leverage it to its fullest.

Tags: SEO, Digital Marketing, General

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