Digital & Inbound Marketing Blog

5 Steps to Growing a Brand with Social Media

We have a big problem on our hands. Social media marketing has evolved in such a way that marketers, entrepreneurs and business owners who haven’t been paying attention are...

Contextual Marketing | Marketing That People Love

Let’s be honest, marketing that feels like marketing, isn’t good marketing.  If you’re constantly out there flashing a “buy this now” sign in front of people, they’re likely to...

2017 Facebook Advertising Benchmarks

Whenever we report Facebook Advertising results, clients usually ask for some context as to whether their results are good or bad. Since there are a lot of different variables...

How to Spy on Your Competitors’ Facebook Ads

Ever wondered what kind of Facebook Ads competitors in your space are running? Do you sometimes feel like you hit a creative wall with your ads? You are in luck! I have a great...

How to Create Content to Engage with Millennials

One word that comes to mind when creating content for millennials; frustration.  You put a massive amount of time into creating content, and then, they site hop to your...

5 Ways to use Emojis to Improve Social Media Engagement

We all know about them and about 90% of us use them. So how can using emojis be beneficial to a marketing campaign? Well it’s as simple as understanding why we use them in our...

5 Reasons Why You Need to Think Digital When Planning your Marketing Budget

I started doing social marketing professionally almost right out of college and digital marketing has been the only industry I’ve ever worked in. I have been fortunate to see...

4 Steps to Grow Your Business with LinkedIn

From Facebook to Instagram to Snapchat to Pinterest, people everywhere are spending more and more time on social media platforms to engage with their favorite brands.  But what...

Why Facebook is Relevant for All Industries

When Facebook first started back in 2004, founder Mark Zuckerberg made it exclusive to his fellow students at Harvard.  It grew in popularity, and it’s exclusivity began to die...

How Influencers are Changing the World of Advertising

If you’re looking for the next big thing, you’ve found it.  Influencer marketing is taking the digital marketing scene by storm and it’s not slowing down.  Influencer marketing...