Digital & Inbound Marketing Blog

4 Social Media Marketing Mistakes You’re Making and How to Fix Them

Living and breathing social media marketing is a blessing and a curse. On one hand, there is always something new to learn and try. However, not everything makes sense when it...

Instagram Releases New Features to their Platform API

The latest news released from Instagram is giving businesses the ability to access more in-depth metrics and insights to help keep track of your organic performance. This will...

The Importance of Leveraging Instagram Stories in Your Social Media Marketing Strategy

Instagram Stories aren’t a new thing in the social media circle. In fact, you might remember Snapchat launching something very similar three years prior called “Snapchat...

Hotel Marketing Trends in 2017

Both the business and pleasure travel segments are looking up. According to Deloitte, this growth is projected to continue through 2017 and beyond. To capitalize on the strong...

Facebook is Reducing the Reach of Posts with Links to Low-Quality Websites

Facebook is constantly making tweaks and updates to its News Feed Algorithm. These changes can cause significant fluctuations in data and confusion for marketers who aren’t up...

6 Stats to Improve Your Social Media Strategy

To achieve business results with social media marketing, you must understand what your intended audience likes and dislikes. By understanding their motivations in engaging with...

What to Look for in a Social Media Marketing Agency

When it comes to digital marketing, social media is one of the most powerful platforms you can leverage for your business. It provides an easily accessible mechanism for...

How to Verify Your Facebook Page

If your business has a Facebook Page that is in the Local Business, Company or Organization categories, you will want to verify your page’s location with Facebook. This gives...

4 Reasons Why You Should Be Careful With Snapchat

As marketers, we are always in search for new and innovative ways to get our brand message out in front of our target audience. Snapchat has been the obsession of social media...

5 Key Social Media Metrics to Measure

Did you know that more than 60% of marketers say that measuring ROI is their main challenge when it comes to social media marketing? Social media marketing is a fantastic (and...