Digital & Inbound Marketing Blog

5 Ways to use Emojis to Improve Social Media Engagement

We all know about them and about 90% of us use them. So how can using emojis be beneficial to a marketing campaign? Well it’s as simple as understanding why we use them in our...

5 Reasons Why You Need to Think Digital When Planning your Marketing Budget

I started doing social marketing professionally almost right out of college and digital marketing has been the only industry I’ve ever worked in. I have been fortunate to see...

4 Steps to Grow Your Business with LinkedIn

From Facebook to Instagram to Snapchat to Pinterest, people everywhere are spending more and more time on social media platforms to engage with their favorite brands.  But what...

Why Facebook is Relevant for All Industries

When Facebook first started back in 2004, founder Mark Zuckerberg made it exclusive to his fellow students at Harvard.  It grew in popularity, and it’s exclusivity began to die...

How Influencers are Changing the World of Advertising

If you’re looking for the next big thing, you’ve found it.  Influencer marketing is taking the digital marketing scene by storm and it’s not slowing down.  Influencer marketing...

5 Truths About Social Media Marketing You Need to Hear

Few careers are as fun and frustrating as social media marketing. Despite how fast technology is changing, social media marketing is still young and misunderstood. Some people...

4 Reasons Not Having a Social Media Strategy Can Hurt Your Business

It’s hard to imagine that there are still businesses out there that don’t quite appreciate the power that digital marketing and social media have. It’s actually pretty common...

10 Ways Social Media Marketing Drives Business Value

If you think it is just another buzzword, just another trend, consider this: everything - everything - today is social. The traditional roles of business and consumer have been...

5 Steps to Creating a Successful Social Media Strategy for 2017

Social media is constantly evolving and can be hard to predict. Who could have predicted the popularity Chewbacca Mom of Pokemon Go? We can’t predict what will be popular in...

7 Reasons Your Social Media Strategy Failed in 2016

Imagine a cocktail party, filled with all the colleagues, clients, associates, contacts, and connections you need to help you reach your business goals. Now, imagine that...