Digital & Inbound Marketing Blog

6 Stats to Improve Your Social Media Strategy

To achieve business results with social media marketing, you must understand what your intended audience likes and dislikes. By understanding their motivations in engaging with...

What to Look for in a Social Media Marketing Agency

When it comes to digital marketing, social media is one of the most powerful platforms you can leverage for your business. It provides an easily accessible mechanism for...

How to Verify Your Facebook Page

If your business has a Facebook Page that is in the Local Business, Company or Organization categories, you will want to verify your page’s location with Facebook. This gives...

4 Reasons Why You Should Be Careful With Snapchat

As marketers, we are always in search for new and innovative ways to get our brand message out in front of our target audience. Snapchat has been the obsession of social media...

5 Key Social Media Metrics to Measure

Did you know that more than 60% of marketers say that measuring ROI is their main challenge when it comes to social media marketing? Social media marketing is a fantastic (and...

The 5 Types of Millennial Consumers

Companies have exhausted the “marketing to millennials” efforts.  By trying to create an end-all be all marketing solution they’ve alienated an entire generation by making...

4 Reasons Why 76% of Small Businesses Don’t See Positive ROI from Facebook

Social Media Marketing is the most cost effective way to reach a targeted audience. However, recent data shows that a clear majority of small businesses aren’t seeing positive...

5 Ways to Come Up With Awesome Content Marketing Ideas

If you want to attract leads, you must catch people’s attention. To capture people’s attention, you need to have awesome content. Seems simple, right? WRONG! Creating content...

2017 Guide to Social Media Image and Video Sizes

The perfect social media post requires thoughtful copy and compelling imagery. However, it can be frustrating keeping up with all of the changes in social media image and video...

Hotel Social Media Marketing Tips

Any hotelier in charge of managing their destination’s social media accounts can tell you that it can be a rollercoaster of a job.  One hour someone might be loving the...