Digital & Inbound Marketing Blog

How Voice Search Is Changing SEM Strategies

 

Consumers have quickly adopted the emergence of Smart Speakers & Home assistant devices such as the Google Home and Amazon Echo. It is projected that over 30 million devices...

What Your Link Profile Says About You

In the eyes of search engines, your link profile is one of the most important things in getting you to the top spot on the search engine result page (SERP).  Building and...

What You Need to Start Successful Paid Search Campaigns

5 Big Changes Coming to Google Adwords

Leveraging the potency of Google’s advertising service, AdWords, can help you reach more customers - and realize more value from them. As with any entity in the fast-paced...

5 Reasons to use a Local Paid Search Marketing Agency

Whether you’re looking to increase traffic to your site or foot traffic into your store, a strong PPC strategy is a must have in order to position yourself ahead of your...

Paid Search Advertising: In-House or Agency?

Deciding on how to implement a sound paid search advertising campaign is a big decision for your company.  With over 3.5 billion google searches done every single day, showing...

2017 Paid Search Trends (Info-graphic)

In order to prep for paid search trends in 2017, we need to understand what has worked in 2016. Paid search advertising is an ever evolving market, and getting ahead is what...

Why Hiring a Local Agency Can Help You with Local SEO!

It’s no secret that we live in a time where the internet is the go-to place for information, especially with the increasing speed and ability of smartphones.  How do you keep...

2016 SERP Listing Trends: Extended Title & Meta Tags | THAT

Google has remained at the top of the search engine world for nearly two decades - an eternity in technology years. The giant has done so not by adapting to the needs of...

Use Both On-Site SEO & Off-Site SEO for Inbound Marketing

Inbound marketing is the act of advertising for your site through many different traffic channels and directives, such as video, blogs and podcasts, whitepapers, newsletters,...