Digital & Inbound Marketing Blog

4 Reasons Why Email Marketing is Still Relevant in 2017

Email – A digital telecommunication source that has been around for forty years. A form of communication that seems SO outdated and irrelevant in the world of smart phones and...

Inbound Marketing for Small Businesses

As a small business owner, understanding what inbound marketing is and trying to apply it to your existing marketing strategy can be a bit overwhelming.  The commitment...

The 5 Types of Millennial Consumers

Companies have exhausted the “marketing to millennials” efforts.  By trying to create an end-all be all marketing solution they’ve alienated an entire generation by making...

Best Practices for Facebook Live Videos 

Facebook Live video is a league of its’ own. A completely different strategy needs to be put in place in order to deliver a successful Facebook Live video, and even with that...

5 Automotive Digital Marketing Tips

Automotive marketing techniques have stagnated.  Fact of the matter is manufacture-shot TV commercials with local dealer information at the end just doesn’t measure up to...

How to Get More Inbound Leads

Every business wants them.  Check that, every business needs them.  A consistent and predictable flow of leads is essential for any business to grow and increase monthly...

A Quick Overview of Dynamic Email Marketing

People are often surprised at how effective email marketing is today.  While some people are under the impression that it died off a few years ago, these people are gravely...

5 Ways to Come Up With Awesome Content Marketing Ideas

If you want to attract leads, you must catch people’s attention. To capture people’s attention, you need to have awesome content. Seems simple, right? WRONG! Creating content...

What is Inbound Marketing

There’s been a lot of buzz around inbound marketing the last couple years, and that’s because it works.  As marketers, we need to stay agile and adapt to the preferences and...

A Guide to Car Dealership Email Marketing

At the end of 2016, Automotive News notesthe average age of light vehicles on the road at 11.6 years, up from 11.5 the previous year.  Why aren’t people buying cars?  The...