Digital & Inbound Marketing Blog

7 Ways to Create a Great Email Campaign

 

If you’re getting frustrated that your emails aren’t driving the engagement you hoped for, don’t feel like you’re alone.  Email marketers everywhere struggle constantly with...

5 Reasons Why You Need to Think Digital When Planning your Marketing Budget

I started doing social marketing professionally almost right out of college and digital marketing has been the only industry I’ve ever worked in. I have been fortunate to see...

Top 5 Digital Marketing Trends for 2017

2016 was a strange year.  From viral videos of a gorilla to a guy named Daniel wearing white skate shoes to presidential candidates hashing it out on Twitter, I’d be lying if I...

Why You Should Hand Your Wallet Over to Influencer Marketing

In particular, Micro-influencers.

Using Click-to-Message AdWords Ads

With the recent release of Google AdWords Click-to-Message ad capabilities, Google has once again given SEM managers yet another touch point to connect consumers with...

5 Big Changes Coming to Google Adwords

Leveraging the potency of Google’s advertising service, AdWords, can help you reach more customers - and realize more value from them. As with any entity in the fast-paced...

6 Tips to Keep Your Hotel Marketing Agency in Check

Outsourcing hotel marketing and advertising services to a digital marketing agency can definitely be an exercise in trust and relationship management. You want to be sure that...

Hotel Marketing Services: In-House or Agency?

Many hotel brands have a deep confliction about how they should manage their marketing services. Quite frankly, this is a debate that happens in all verticals and often there...

Are You Getting the Most Out of Your Hotel Marketing Agency?

The hospitality industry is evolving at a blisteringly fast pace: hotels face increased competition from “nontraditional” sources, such as Airbnb. Consumers are savvier - with...

How to Work Best with the OTAs & Get More Direct Bookings