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THATBlog

THAT Blog: Digital & Inbound Marketing | Web Design WPB | Nathan Mendenhall

5 Reasons Your Social Media Marketing Isn’t Working

Jan 29, 2018 4:55:39 PM

With the recent Facebook News Feed Algorithm update, there has been a lot of short-sighted advice being handed out. With the suppression of organic reach for brands, people have said everything from focusing on Facebook Groups only to abandoning Facebook altogether. We all just need to take a deep breath and think objectively about what we are hoping to get from social media marketing. Why does it exist? Why is your brand participating in the first place? Now, this may not be a popular opinion with the social media purists, but social media marketing is MARKETING just like any other channel. The model is essentially to gather an audience segmented by data and selling things to that audience via advertising. That’s the way the world works. Misunderstanding this dynamic will doom your social media efforts when it comes to business results.

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4 Tips to Help You Get Seen in the Facebook News Feed

Jan 19, 2018 4:27:51 PM

I’m sure that every blog or article that you have read about Facebook’s most recent News Feed update is telling you that the world is ending, and brands will not get seen no matter how hard they try. First and foremost, please calm down. Facebook has done similar moves over the last 10 years to encourage users to spend more time on the site. To do this, Facebook must ensure that users are seeing content that they REALLY care about which is usually from family and friends. With this latest update, Facebook will be prioritizing posts that trigger conversations and meaningful actions between users. Therefore, users will begin to see more content from their friends and family and less content from brands.

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How to Install the Facebook Pixel on a Wordpress Website

Dec 29, 2017 11:53:06 AM

When it comes to collecting and leveraging social media data to market a business, Facebook is the king. They are always evolving their product to learn more about users and what makes them react to marketing messages. To further pass these insights on to marketers, Facebook created the Facebook Pixel which helps marketers measure the impact of their advertising and understand how Facebook Users are interacting with websites. Installing the Facebook Pixel is a straightforward process involving adding a little snippet of code to your website. The process isn’t that scary, however not everyone is comfortable with code. If your website is built on WordPress, you are in luck! Facebook and WordPress have an integration that allows you to install the Facebook Pixel in a few quick steps. There are a few obvious benefits to installing the Facebook Pixel on your WordPress website:

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New Facebook News Feed Algorithm Updates You Need to Know

Dec 28, 2017 8:46:52 AM

**** This piece has been updated with thoughts on the mots recent Facebook Algorithm change which will dramatically impact organic reach.****

 I’m sure you know it by now, but you are a commodity to Facebook. Your attention is anyway. To keep your interest and attention, Facebook is always tweaking its News Feed algorithm to ensure that users receive the most engaging and relevant experience possible. Usually these updates are good for the overall user experience of Facebook but also cause headaches for marketers. There are 2 that were recently announced that marketers need to be aware of if they want to make the most of the already dwindling Organic Reach that the News Feed Algorithm allows.

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Improve Your Facebook Ad Performance with Dynamic Creative

Dec 22, 2017 4:48:00 PM

For as long as I have been a marketer, I have observed people compulsively test different social advertising tactics at the cost of campaign results. While testing is a crucial part of any campaign, running tests with multiple ads is only valuable if you can accurately measure your results. With Facebook Dynamic Creative, social advertisers can now test multiple creative elements in a Facebook Ad campaign to see how they perform against a specific audience. This allows you to improve your Facebook Ad performance and continually optimize your efforts. How does Facebook Dynamic Creative work?

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4 Social Advertising Tactics You Aren’t Using

Nov 23, 2017 9:11:00 AM

Social Advertising is a great way to hyper-target your marketing messages to the right audience. It is cost effective and can be a great stimulus to other advertising initiatives. Technology is constantly evolving and there are a few Social Advertising Tactics that are often overlooked. Here are 4 of my favorites!

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Check Out These 5 Ways Hotels Can “Check In” More Guests with Social Media Marketing

Nov 3, 2017 4:39:27 PM

Hotels and resorts are exceptionally enjoyable to work with when it comes to developing a social media strategy. Once they understand the power of social media and how it effects guest experience, hotels usually find that they are natural content generation machines. With all the people checking in and out daily, there are many different opportunities to leverage these experiences to drive more bookings. Before we get into the different ways hotels can attract more guests with social media, we have to understand a few important things.

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3 Social Media Marketing Trends to Watch in 2018

Oct 13, 2017 4:11:21 PM

The blessing and curse of social media marketing is how fast it changes and evolves. A lot can change in just a year. Since we are amid strategy planning for 2018, we thought we would outline some of the top social media marketing trends to watch out for in the coming year.  

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6 Tips for Engaging Facebook Ad Creative

Sep 25, 2017 4:34:04 PM

The success of your Facebook Advertising Campaigns relies on a mix of creative and targeting. While there is a ton of content out there that discusses targeting strategy, I wanted to share some tips that have helped us create engaging visuals for our Facebook Ad Campaigns. These tips actually come from Facebook themselves, so they are sure to be of value! With the right creative, your Facebook Ad Campaigns can drive some great and cost-effective results. Here are 6 tips for engaging Facebook Ad creative.

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How to Optimize Your Facebook Ads for Conversions in 3 Simple Steps

Sep 18, 2017 4:57:00 PM

If you have read any of my blogs you know that I am definitely a fan of Facebook’s advertising offerings. From experience, Facebook Ads have proven to be the most cost-effective way to reach a targeted group of consumers online. Used correctly, you can easily drive targeted traffic to your website for less than $0.20 per click. A cheap cost per click is great, but there will always come a time when you need to focus on converting those social media website visits into purchases. You can optimize your Facebook Ad Campaigns for conversions in 3 simple steps. Before we review the process, it is important that you to have the Facebook Pixel properly installed on your website.

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