The Battle of the Hashtags! Only one social channel can reign supreme. Lets take a look at how each sizes up against the competition!
Read >We talk to a lot of clients about the importance of social media marketing and it's increasing importance as part of their search engine rankings and visibility. Today, I want to quickly illustrate why social media and user behavior are critical for a search engine's ability to show the correct results for each users.
Read >Recently, Google has made a strong push to migrating their web analytics services users to the 'New' version. Over the next couple of months, we're going to review several new reports. Today, we're going to talk about Google Analytics Assisted Conversions and how they compare to the standard set of eCommerce reports previously provided in GA.
Read >Whether or not you are new to social media marketing, having a cheat sheet always comes in handy! I have generated a list of resources I feel are useful for those who manage social media accounts, from the best social media news sites, to Twitter search operators, and social media tips and advice. Check it out below, or download the PDF for yourself or company here: The Social Media Marketing Cheat Sheet *Right click the link to download or click on images below to enlarge.
Read >The (online) hotel marketing mix is comprised of a number of tactics, each serving a different purpose with varying levels of targeting. The following Cartesian infographic summarizes some of the most popular online marketing channels and how they fit into the hotel marketing mix with regards to level of targeting and purpose (branding vs prospecting). Click the infographic to enlarge.
Read >Happy Birthday Google, 13 years old and growing like a typical teenager!
Read >The world of SEO is mysterious to many who aren’t in-the-know so I thought it’d be appropriate to provide a simplified comparison to explain the fundamentals. Here’s why search engines and SEO are just like high school kids and what you can learn from it.
Read >“We are concerned about the growing number of frustrated business clients on board telling us similar distressing stories. Many businesses have paid and are paying web designers for websites that are simply not designed for search engine optimisation in mind.” This from Krisztian Panczel of Web Connection Pty Ltd, an Australia-based internet marketing company. Panczel and colleague John Mu identified several reasons why business websites are not ranking as well as they could be, and the failure to design for SEO is chief among them.
Read >It is not difficult to see why Wordpress is one of the most popular content management systems in the world. Bloggers and businesses turn to the CMS because it is easy to manage, flexible, and adaptive. You can find plugins for virtually any task you need covered, and because it is a free (free is a great reason in itself!), open-source software, there is an incredible amount of support and resources for users. Wordpress has issued an iOS update, hoping to become even more indispensible, this time on the go with Apple’s mobile devices.
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