Staying up to date with the latest digital marketing trends and best practices is something we’re passionate about here at THAT Agency – which makes sense because, as an inbound marketing agency, we are always looking to deliver value.
Whether that value materializes as free and helpful content for lead generation or as cutting-edge paid media strategies for market domination, we are committed to providing the highest quality digital marketing services for our client partners. Plus, by keeping a finger on the pulse of the digital marketing industry, we can capitalize on emerging trends and new technologies to give our client partners a competitive edge in their respective markets.
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This article contains a summary of different insights our team has gleaned from monitoring the latest digital marketing trends. Feel free to use the following links to navigate to each of the trends you wish to explore:
Our staff has recently become accredited in Amazon Advertising for Sponsored Ads. Like Google Paid Search, Amazon Sponsored Ads run on a cost-per-click and keyword-bidding platform to drive high-intent customers to products. Contact us if Amazon Advertising is something you would like to explore for marketing your business.
AMP for Email is coming to Gmail as well as several other email service providers. The goal of AMP for Email is to make email more dynamic and allow people to get things done within their email applications without having to switch over to a browser. For example, in an AMP email from Pinterest, you would be able to pin things to your Pinterest account directly within the email. We are interested in seeing how AMP for Email affects email engagement over time.
Betas for Google Signals are hitting the general public’s Google Analytic accounts. The introduction of Google Signals allows for cross-device tracking for single users who may come back to websites on more than one device. This also rolls into the ability to track In-store visits from all traffic sources through Google Analytics, ultimately providing better ROI and attribution tracking.
Instagram is beginning to roll out in-app local business profile pages. These pages appear similar to Google My Business listings. An Instagram user can claim an Instagram business profile page if he or she has access to the business’ Facebook page. This feature has not been officially announced by Instagram yet, but some users have already begun to see business profile pages. If you are ready to entrust your business’ social media marketing to a professional agency, give us a call at 561-832-6262.
LinkedIn has rolled out some updates including reactions and photo-tagging. The platform has also improved its ad targeting to include Lookalike Audiences, Expanded Interest Targeting, and Pre-Made Audience Templates. If you are interested in leveraging these new LinkedIn ad targeting capabilities to promote your business, contact THAT Agency’s social media marketing team today.
Yahoo-, AOL-, and Verizon.net-hosted inboxes now support list-unsubscribe email headers, allowing for one-click unsubscribes. This feature can help reduce spam complaints for email marketers; however, it needs to be enabled on a per-platform basis – as not all email marketing platforms currently support it.
Instagram is currently testing new features for influencer marketing. These features include new Creator profiles for public figures and social media influencers. Instagram is also testing Brand Content Ads that will allow brands to promote influencer-generated content.
Shifting from the previous web trends of minimalism and picture- / video-heavy layout, the current website design trend leans more toward organic shapes. Using elements found in traditional arts, combined with less-angular, organic shapes, is the core of this paper-craft-inspired web design philosophy. The theory behind it is to create a more welcoming, relatable and visually pleasing web experience.
Google claims Gmail is now blocking an extra 100 million spam messages every day using a machine-learning framework called TensorFlow. While this sounds impressive, the math works out to be one extra blocked spam message per 10 users. Anyone migrating to a new email marketing platform or spinning up a new IP address or domain may see issues. Otherwise, the impact should be minimal for good stewards of email marketing best practices.
Following the trend set by mobile applications, thumb-friendly navigation is making its way into websites. The standard top corner menus are shifting down to the bottom of the page in order to make menus thumb-accessible while holding a device in one hand. This change has the potential to make sites more effortless to casually browse than before.
Continuing education is key to the success of any digital marketer. To dig even deeper into the latest digital marketing trends, download our free guide to digital marketing in 2019:
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