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WEST PALM BEACH, FL - September 15, 2025 - THAT Agency, a leading digital marketing and web design firm based in West Palm Beach, announces an expanded strategic partnership with Spectrum Floor Coverings, a Colorado Springs-based flooring specialist known for bringing Appalachian Hardwoods to the western market with genuine craftsmanship. This collaboration builds upon the successful partnership already established with Spectrum Exteriors and will focus on increasing market share for hardwood flooring throughout Colorado.

Following the proven success of digital marketing strategies implemented for Spectrum Exteriors, Dylan Gillette has chosen to extend the partnership to include his flooring business. Spectrum Floor Coverings specializes in hardwood flooring installation, refinishing, trim work, handrails, and staircase construction, serving both residential and commercial clients throughout the Colorado Springs area and beyond.

"After seeing the results THAT Agency delivered for Spectrum Exteriors, expanding our partnership to include Spectrum Floor Coverings was an easy decision," said Dylan Gillette, owner of both Spectrum companies. "We've got something special with our Appalachian Hardwoods and the craftsmanship we bring to Colorado. THAT Agency gets our vision and knows how to help us reach homeowners and businesses who appreciate quality flooring. We're excited to grow our market share in the hardwood flooring space."

The comprehensive digital marketing strategy will include ongoing blog content creation, search engine optimization, local SEO targeting, and paid advertising campaigns specifically designed to capture leads for flooring projects. THAT Agency will develop content that showcases Spectrum Floor Coverings' expertise in hardwood installation, refinishing services, and custom trim work while targeting homeowners and commercial property owners seeking premium flooring solutions.

"We're thrilled to expand our partnership with Dylan and the Spectrum team," said Bill Teubner, owner of THAT Agency. "Spectrum Floor Coverings has carved out a unique position in the Colorado market by specializing in Appalachian Hardwoods and delivering exceptional craftsmanship. Our digital marketing strategies will help them reach more customers who value quality flooring and understand the difference that premium materials and expert installation make in their homes and businesses."

The partnership will leverage targeted local SEO strategies to capture searches for hardwood flooring services throughout Colorado, with particular focus on the Colorado Springs market. Additionally, THAT Agency will create educational blog content highlighting the benefits of Appalachian Hardwoods, proper installation techniques, and maintenance tips to establish Spectrum Floor Coverings as the go-to authority for premium hardwood flooring in the region.

THAT Agency will also implement strategic paid advertising campaigns targeting homeowners planning renovations, commercial property managers, and insurance restoration projects. The campaigns will emphasize Spectrum Floor Coverings' expertise in water damage restoration, hardwood refinishing, and custom staircase construction.

"Having THAT Agency handle our digital marketing means we can focus on what we do best - delivering beautiful hardwood floors and exceptional customer service," added Gillette. "They understand that our clients are investing in their homes and businesses, and they know how to reach people who appreciate quality work and premium materials. This partnership is going to help us grow our market share while staying true to our commitment to craftsmanship."

About THAT Agency

THAT Agency is a full-service digital marketing agency specializing in web design, SEO, PPC, social media, and more. Based in West Palm Beach, Florida, THAT Agency has been helping clients achieve their digital goals since 2004. The company works with businesses of all sizes to increase brand visibility, drive web traffic, and boost client revenues through effective digital marketing strategies.

About Spectrum Floor Coverings

Spectrum Floor Coverings is a Colorado Springs-based flooring specialist that brings Appalachian Hardwoods to the western market with genuine craftsmanship. The company specializes in hardwood flooring installation, refinishing, trim work, handrails, and staircase construction for both residential and commercial clients. Spectrum Floor Coverings is committed to delivering premium flooring solutions backed by expert installation and exceptional customer service throughout Colorado.

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