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THAT Agency Develops Luxury Website for Madison’s Hotel RED

Posted at Jun 27, 2012 11:24:23 AM by Bill Teubner | Share

West Palm Beach, FL – THAT Agency recently developed and released a new website for the first luxury boutique hotel in Madison, Hotel RED. Wisconsin brand marketing firm, Company B, teamed up with THAT Agency to bring their design vision for the hotel website to life.

With simple development techniques that are high-impact, THAT Agency was able to bring Company B’s design to fruition. From the slow rotation of the large background image to the animation of the page columns, these small details serve to mimic the contemporary luxury and level of detail that guests can experience at the hotel.

THAT Agency developed the website around the open-source content management system (CMS) platform, WordPress, integrating the custom design into multiple templates for the hotel to utilize and manage their site content. Additionally, THAT Agency developed a custom mobile template, allowing a mobile version of the website to display to those users browsing from their mobile devices.

In addition to their development services, THAT Agency also provided and implemented a complete search engine optimization (SEO) strategy. Starting with keyword and competitor research, THAT Agency created a detailed plan of attack for the onsite optimization of the hotel’s website, which included: custom title and meta descriptions, 301 redirects, HTML and XML sitemaps, and much more!

About THAT Agency

THAT Agency is a full-service interactive design agency whose focus is all about their clients, including their web designs and development, search engine optimization and pay per click management and brand identity. THAT Agency also oversees traditional ad agency purviews such as print, video production and media purchasing for companies of all sizes, from start-ups and sole proprietorships to Fortune 500 corporations. For more information about all of the services or to get a quote, visit www.thatagency.com or phone 561.832.6262.

About Hotel RED

Hotel RED, headquartered in downtown Madison, WI is the place to stay, play and dine in style, as Madison’s first true luxury boutique hotel and restaurant. Being only steps away from the University of Wisconsin’s Legendary Camp Randall Stadium, the hotel is always part of the University excitement. Hotel RED is a full-service, contemporary property ideally situated to the progressive culture and high-energy atmosphere that makes Madison world famous.

Tags: Projects, Newsroom, Hotel Marketing

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