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How to Be a More Productive Marketer

Posted at Sep 28, 2018 2:47:00 PM by thatagency | Share

When you're in marketing, staying on top of your myriad tasks - not to mention the changes that occur daily (and, it often feels, every minute!) in the industry! -  can be difficult, to say the least. You can read all of the time management strategies blogs you want and still not translate that into real productivity.

Time Management Strategies | Workplace Productivity Tips | THAT Agency

There are just too many balls to juggle sometimes, and that can mean you're not really getting as much done as you should. Deciding what should hold your attention and what should simply move to the back of your list is a constant challenge. What's more, though, is that each new campaign involves so many steps - large and small - that it's easy to get distracted.

Moreover, there are lots of places to get distracted - new software, shiny strategies, and big data. Hoping to be more productive? It's difficult, but it is possible, even in the fast-paced, ever-evolving world of marketing. These workplace productivity tips can help.

5 Workplace Productivity Tips

1. Employ Email Time Management Strategies

You probably have your email open throughout the day - and pinging you with constant notifications. If that's the case, stop it!

Email is a time killer, and it's easy to get distracted while you're dealing with your email. The solution? Schedule it just like you would anything else. Answer your email three times a day, then shut the application down. Maybe you answer your email when you get to work, just before lunch, and just before you leave. Then, turn it off and don't look at it!

What about urgent messages? Have your key team members use a common app (like WhatsApp) so you don’t get bogged down - and you don’t miss the crucial up-to-the-minute info you need.

2. End the Useless Meetings

How many meetings do you have on your calendar right now? One study found that most managers believe nearly thirty percent of the time they spend in meetings is a complete waste. If it's possible to end those meetings, do it. If it's not possible, make sure every moment of a meeting is as productive as possible.

No one else wants to waste time in meetings, so cut to the chase! Off-topic? Shut it down. Individualized concerns? Have a private conversation. Could be handled with a follow-up email? Do it (during your regularly scheduled email sessions, of course!).

3. Get Some Tech Help

There are so many apps and options that can help you do more every single day. If you can automate a process or there's an app that will make it easier for you, use it. Leveraging technology is one of the best time management strategies!

For example, if you're routinely promoting content on various social media applications, consider scheduling tools to help you get it done so you don't have to log into every website. Utilizing the right technology will help you focus on what really matters in your job.

Just don’t go overboard. Tools that don’t make your life easier aren’t worth it. Sometimes, Post-its and a phone call are just as good!

4. Stop the Multitasking

Everyone thinks they can do more than one thing at a time, but it just isn't true. Study after study has found that if you're multitasking, you're lowering your productivity. You make more mistakes when you multitask and you miss important details. So, create a calendar where you have just one task at a time on your plate.

5. Work When You're Most Productive

Some people find mornings most productive. Some people don't really get going until the late afternoon. It doesn't actually matter when you're at your most productive. The key is that you know and understand that fact and use it to your advantage.

For example, if you're a morning person, schedule those hardest tasks when you're at your best, and use the late afternoons, when you're pretty much done, to handle the easy stuff. Just like peak productivity times, “easy” varies from person to person. Know yourself!

Higher levels of productivity are often difficult to attain, so start with little changes. Putting these workplace productivity tips to use can help you reach your goal.

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