10 Reasons to Add an Agency to Your Marketing Team
Posted at Jun 12, 2018 3:41:00 PM by thatagency | Share
You have a great business, and you deliver terrific products and services. When it comes to marketing your company, though, maybe it’s not going as smoothly as you'd hoped. The in-house marketingpeople (or person) are (or is) doing a good job, but there's so much more to do!
It may be time to consider adding to the team with a digital marketing agency. Does that prospect scare you a bit? You’re not alone! But there are several reasons why you may want to take the leap:
1. It Saves You Money
If you wanted to add a few people to yourin-housemarketingteam, what would it really cost? Don't just think about salary and benefits here. You need to factor in the hiring process, onboarding, workspace, technology, leave, and all of the other hidden expenses associated with employees.
Or you can skip all that cost by outsourcing - while enjoying an entire team at your disposal. They’ll come fully trained and complete with their own ideas, equipment, and office space.
2. Extensive Commitment Not Required
When you hire a new member for yourin-house marketingteam, expect a serious commitment of time and effort on your part.You're going to have to handle the initial recruitment process, then interview all of the candidates. Someone will have to handle the onboarding process, and after you've managed to do all of that, then you have to work with the individual - especially if they turn out to be a poor fit.
Firing an in-house employee can mean some serious paperwork through HR, and that's about the last thing you want to do after you've invested months adding that person to your team. Working with an agency, though, means that you or they can walk away after they’ve fulfilled the terms of the agreement. It needn’t be a protracted separation.
3. Big Skillset - One Package
When you hire an agency, you hire an entire team of specialized professionals. You're hiring an email marketing expert, a social media expert, a web design expert, an SEO expert, a digital press release expert, and much more with one single contract.
Try finding all of that expertise in the one or two people you might be able to fit into your budget this year. It's simply not going to happen, but with an external team, you get all of those services - with a single investment.
4. Experience Included
Imagine for a moment you did find someone will all of those skills. How much experience would one individual really have? Enough to justify the hire? Probably not. An agency, though, means a team of professionals who have the expertise to get the job done. One look at an agency's portfolio is going to tell you just how much experience they've had and exactly what they can do to meet your needs.
5. Metrics Are Part of the Package
It's tough to determine ROI for every marketing campaign, particularly for an in-house group. That's not necessarily true when you hire a digital marketing agency though. Agencies tend to be results-driven, and that means they have to have a solid reporting strategy in place to help you see that they’re getting results.
6. Efficiency Counts
Every dollar of your investment in an agency represents produced deliverables. Would every dollar of your investment in a few new team members go that way? Probably not. Don't forget, benefits, equipment, and training are all part of the package with an in-house marketing team member. You're not going to be paying an agency for sick days or vacations.
7. Advanced Tools - Check
Agencies have to utilize the hottest new technologies in the industry to ensure they're on top of the game. You don't even have to make an additional investment to get access to those tools. They're just part of the package. That's not always the case with new team members. They're not going to have anything to show on bring-your-own-software to work day. An agency, though, might have a very impressive digital marketing arsenal ready to deploy.
8. A Bigger Solution
Sure, you need two employees now, but when things take off after that amazing Super Bowl ad you ran, how many employees are you going to need then? An agency can scale up far faster than an in-house team can, and that means you have the flexibility you to need to grow.
9. A Lack of Turnover
Hiring in-house team members can be great, but what happens when they find a better offer? Marketing team members are particularly prone to this, as they tend to change jobs every few years. With an agency, though, that won't happen. Your marketing strategy will stay in place every single month.
10. Out-of-the-Box Ideas
In-house marketing teams can suffer from tunnel vision. Marketing agencies, though, don't have those same internal ideas and concerns to deal with, so they have the ability to think a bit outside of the box internal teams often find themselves trapped in.
A digital marketing agency can change the picture in terms of your strategy and results. To learn more about how THAT Agency can help and what we can do for your company, contact us today!