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WEST PALM BEACH, FL - January 5, 2026 - THAT Agency, a leading digital marketing and web design firm based in West Palm Beach, announces a new strategic partnership with Island Routes Caribbean Adventures, the five-time World Travel Award winner for "World's Leading Caribbean Attraction Company." This collaboration will focus on strengthening organic search performance, expanding digital reach, and connecting more US travelers with Island Routes' curated Caribbean experiences across nine destinations.

Founded in 2009, Island Routes has built its reputation on offering authentic Caribbean adventures that take travelers beyond the resort and into the heart of island life. With over 500 unique experiences spanning Jamaica, Antigua, Bahamas, Barbados, Cayman Islands, Dominican Republic, St. Lucia, Grenada, Turks & Caicos, Aruba, St. Maarten, and Mexico, the company curates everything from catamaran cruises and off-the-beaten-path excursions to luxury private experiences. Island Routes is also the only tour company to receive the prestigious Six Star Diamond Award from the American Academy of Hospitality Sciences.

"We've spent over 15 years building Island Routes into the authority on authentic Caribbean experiences," said Craig Pearson, E-commerce Manager at Island Routes. "As we continue to grow and reach more travelers who want meaningful, culturally rich adventures, we needed a digital marketing partner who understands how to connect with people in the way they're searching today. THAT Agency gets it—they know how to help us reach travelers at the exact moment they're planning their Caribbean trips, whether they're researching on mobile or booking on desktop."

"We're excited to partner with the Island Routes team and help them reach more adventure-seeking travelers," said Bill Teubner, owner of THAT Agency. "Island Routes has created something special—they're not just offering tours, they're providing authentic experiences led by Caribbean nationals who know these islands inside and out. Our comprehensive SEO strategies and content creation will help them connect with travelers who want to go beyond typical tourist paths and experience the real Caribbean."

The partnership will implement a comprehensive digital marketing strategy including ongoing SEO optimization, AI-enhanced content creation, technical website monitoring, and strategic content development. THAT Agency will produce monthly pillar content and supporting blog posts designed to capture travelers researching Caribbean experiences, while also optimizing for emerging AI-powered search platforms.

The strategy will focus on reaching Island Routes' core audience: US-based travelers, primarily women who lead trip planning, seeking memorable and trustworthy Caribbean experiences. THAT Agency will create content that speaks to resort guests and cruise passengers who value culturally rich moments, exclusive experiences, and social media-worthy adventures that feel authentic and effortless.

"What really stood out about THAT Agency is their understanding of the travel planning journey," added Pearson. "Our guests do their research on mobile, book on desktop, and rely on trusted partners like Sandals and major cruise lines. THAT Agency knows how to meet travelers where they are in that journey and help them discover Island Routes as their trusted guide to authentic Caribbean adventures. We're looking forward to strengthening our position as the Caribbean's leading attraction company."

About THAT Agency:
THAT Agency is a full-service digital marketing agency specializing in web design, SEO, PPC, social media, and more. Based in West Palm Beach, Florida, THAT Agency has been helping clients achieve their digital goals since 2004. The company works with businesses of all sizes to increase brand visibility, drive web traffic, and boost client revenues through effective digital marketing strategies.

About Island Routes Caribbean Adventures:
Island Routes Caribbean Adventures is the five-time winner of the World Travel Award for "World's Leading Caribbean Attraction Company" and the only tour company to receive the prestigious Six Star Diamond Award from the American Academy of Hospitality Sciences. Founded in 2009, Island Routes curates guided, private, and bespoke adventures across nine Caribbean destinations, offering over 500 unique experiences that immerse travelers in the authentic spirit of island life. From catamaran cruises to off-the-beaten-path excursions and luxury private experiences, Island Routes is built on innovation, integrity, and a commitment to connecting travelers with the true Caribbean while supporting local communities.

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