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Social media is a great way for small businesses to connect and build relationships with existing customers, as well as to find new customers. In fact, 57.5% of people are more likely to buy from a brand they are following on social media. Thus, the time for SMBs to ramp up their social media efforts is now! Here are seven social media marketing tips for small business.

1. Identify Your Audience

As with any form of marketing, the first step is to identify your audience. Who are your customers and what social media platforms do they utilize? There are millions of consumers on social media, but you want to reach those who are your target customers. By utilizing a social media management tool, you can easily view what demographic is engaging with your business on social media and those you are reaching.

2. Build Relationships by Engaging

When it comes to social media marketing tips for small business, engagement is key. Customers are 71% more likely to purchase from a brand after having a positive experience on social media. Whether they are asking a question, commenting about an issue they had, or praising your product or service, it is important to respond in a timely manner. Engaging with your social media followers not only builds relationships, but it also helps increase your visibility on social media. With the recent changes in Facebook’s algorithm, posts that people have interacted with are rewarded. If your business posts something but no one engages with or responds to it, Facebook won’t show it to anyone.

3. Create a Social Content Calendar

Small business employees usually wear many hats and are juggling many tasks at once... the image of the Cat in the Hat balancing many items just popped in my head. By creating a social media content calendar in advance, you won’t have to worry about creating content each day and ensuring consistency. Plus, the calendar helps you define your social media content strategy.

4. Use Hashtags

Utilizing hashtags can help increase your reach tremendously, especially on Instagram and Twitter. Hashtags help get more eyes on your content, more engagement, and even new followers. Find hashtags that make sense to your brand.

5. Create Great Visuals

They say a picture is worth 1,000 words, and that’s also true when it comes to social media. Create visuals that will grab a viewer's attention and allow your brand to stand out from your competitors. Include a mix of formats such as videos and GIFs.

6. Don’t be Afraid to Spend Money

If your social media content isn’t getting the impressions or views that you want, don’t be afraid to spend some money on boosting your posts. Just a few dollars can provide you hundreds of new impressions, plus it allows you to reach those social media users who are not already following your social media page.

7. Don’t be Afraid to Ask for Help

As a small business owner, your time is limited and your staff may not have the resources to effectively run a successful social media campaign. Don’t be afraid to call in the professionals. Hiring a digital marketing agency to run your social media is often less expensive than hiring another employee, plus an agency knows all the tricks of the trade.

Social media is a great way for businesses to garner brand awareness and, when done right, increase sales. If your small business is struggling with social media marketing, contact THAT Agency at 561.832.6262. Our team of professionals can help!