Posted at Mar 7, 2019 3:50:37 PM by thatagency | Share
WEST PALM BEACH, Fla. — THAT Agency, an award-winning West Palm Beach web design and digital marketing firm, has created a new microsite for Banfi Vintners’ Pacific Rim brand of Riesling wines.
The microsite at pacificrimwinery.com/rieslingforthat supports Pacific Rim’s #TheresARieslingForThat campaign, a multichannel marketing effort – including in-store activation, text messaging, social media and display advertising – spearheaded by THAT Agency’s marketing team.
According to Nathan Mendenhall, Director of Social Media Marketing for THAT Agency, “The purpose of the #TheresARieslingForThat campaign is to inform consumers about the versatility of Pacific Rim Riesling wines. Instead of drinking beer with hot wings or margaritas with spicy tacos, my team and I hope consumers consider reaching for Riesling instead and discover how well it pairs with different types of food.”
The microsite accomplishes this by providing visitors with unique recipes paired with each of the four different kinds of Riesling wines made by Pacific Rim. The site also features custom animation and design elements to complement the brand’s aesthetic.
Said Mendenhall, “Despite Riesling being one of the most diverse white grapes, Riesling wine is still largely misunderstood. By showcasing how well Pacific Rim Riesling wines pair with a wide variety of cuisines, dishes and desserts, we hope to inspire even more wine lovers to drink Riesling on the regular.”
About THAT Agency
Proudly serving U.S. businesses of all sizes – from startups to Fortune 500 companies, THAT Agency is a full-service digital marketing company located in West Palm Beach, Florida. In addition to microsite design and development, THAT Agency creates whole websites and executes next-level digital marketing strategies for search engine marketing, social media marketing, email marketing, inbound marketing and more. For additional information or to submit a request for proposal (RFP), visit thatagency.com or call 561.832.6262.
About Pacific Rim
Banfi Vintners’ Pacific Rim brand of Riesling wines got its start in 1992 when Randall Grahm of Santa Cruz, California’s Bonny Doon Vineyard first released Pacific Rim Dry Riesling. In August 2006, a small band of Bonny Doon expats moved to the Pacific Northwest from California with a shared passion for crafting American Riesling… thus, Pacific Rim became its own winery. That passion continues to remain fierce, as today nearly 90% of Pacific Rim’s production is comprised of Riesling wines. To learn more about Pacific Rim wines and to find them in a store near you, visit pacificrimwinery.com.