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Jon Smith Subs Hires THAT Agency to Increase Brand Recognition

Posted at Jun 3, 2013 4:26:42 PM by Michelle Sternbauer | Share

West Palm Beach, FL – Jon Smith Subs, a local Palm Beach County sub shop franchise, recently hired THAT Agency to increase their brand recognition throughout the county, as well as all of South Florida. Utilizing their core competencies, THAT Agency design and developed a new search engine friendly website, as well as strategized and implemented a custom marketing program.

THAT Agency’s main goal when redesigning and developing the Jon Smith Subs’ website was to make certain it was search engine friendly. In addition to that, it had to be informative, as well as fall in line with the Jon Smith Subs’ branding. THAT Agency reached and surpassed their goal, designing a clean, well branded website, which showcases Jon Smith Subs’ product offering, allowing for a seamless user experience.

To allow the sub shop franchise control over content contained within their website, allowing them to change it on the fly, THAT Agency developed the new Jon Smith Subs website on the open-source content management system (CMS) platform, WordPress.

In addition to designing and developing a new website for Jon Smith Subs, THAT Agency immediately strategized and implemented an ongoing marketing plan, utilizing Social Media channels to increase brand awareness and nurture social engagement with Jon Smith Subs’ customers. Since first starting the campaign, a month and a half ago, THAT Agency has increased their fan (follower) base by 77%, as well as increased their engagement by 11%.

THAT Agency’s services have also been utilized by Jon Smith Subs to design a plethora of print collateral, ranging from menus to gift card design.

About THAT Agency

THAT Agency is a full-service interactive design agency whose focus is all about their clients, including their web designs and development, search engine optimization and pay per click management and social media marketing. THAT Agency also provides business planning services, such as: specification documentation, wireframes and competitor analyses, for companies of all sizes, from start-ups and sole proprietorships to Fortune 500 corporations. For more information about all of the services or to get a quote, visit www.thatagency.com or phone 561.832.6262.

About Jon Smith Subs

Jon Smith opened his first sub shop in 1988 in Palm Beach County, FL, and has since expanded to 8 locations spread throughout the county. Jon Smith Sub shops prepare everything they serve in each store, every day. Jon Smith’s single-minded commitment is to serve the absolute highest quality, overstuffed, marinated grilled sirloin steak and real chicken breast subs. For more information about Jon Smith Subs, visit www.jonsmithsubs.com.

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