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THAT Agency Partners with Colorado Door Company to Launch New Website

Posted at Sep 28, 2012 9:54:51 AM by Bill Teubner | Share

West Palm Beach, FL – After partnering with Sun Mountain, Inc. to design, develop, maintain and market the SunMountainDoor.com website, THAT Agency recently embarked on a new project with them, to launch a new website for their value priced Knotty Alder doors. In an effort to compete with the lesser quality product, available from China, THAT Agency developed feature-rich eCommerce website.

With competitive direct from the manufacturer pricing, and the ability to order online and ship directly the homesite, the Alder-Door.com website is a pioneer with regard to eCommerce websites.

When the website was first launched, THAT Agency delivered a feature rich eCommerce website that is also search engine friendly, and within less than two weeks, has already secured a listing on the first page of Google. THAT Agency developed the new website on the scalable open source eCommerce platform, Magento. To achieve the client’s required functionality, THAT Agency custom integrated multiple Magento modules, including: dependent attributes for configuring a door, product image swapping for best view of the door as it is configured, First Data Payment Gateway integration and much more. Additional custom integrations included a professional photo gallery, to display real life examples of the product.

“We are thrilled with our new Alder-Doors.com website and THAT Agency was a great partner in this project. They achieved our original concept perfectly, and were flexible with us in adding additional features and content late in the development process to make our new site even better. Post launch, they continue to assist us in both Search Engine Optimization and paid advertising efforts. The site is already generating leads and sales and we expect this to grow,” said Ed Wright, Vice President of Marketing.

A custom design was created for the Alder-Doors.com website, which started with a clean, modern feel and incorporated textures and colors found within the product being advertised. The design was laid out at 1024px wide, which allows for a larger view on bigger, widescreen monitors. THAT Agency incorporated an image area on the home page, which allows for large images and messaging displaying in a simple transition. The straight forward eCommerce website design is very product focused, and meant to get users where they want to go, as quickly as possible.

“Our team worked hand-in-hand with Sun Mountain Door to accomplish a full eCommerce integration within a very short timeframe. Our internal strategy of employing experts in each area, helped to make this possible,” said Bill Teubner, THAT Agency’s President.

In addition to the custom design and development of the eCommerce website, THAT Agency strategized and implemented a complete online marketing campaign. Beginning with keyword and competitor research, THAT Agency outlined a search engine optimization (SEO) plan, which was implemented to make the Alder-Doors.com website search engine friendly, intended to gain rankings quickly within the major search engines. THAT Agency also has been tasked with the implementation and management of the Alder-Doors.com monthly search engine marketing (SEM), including: pay-per-click management, re-marketing, link building and offsite search engine optimization.

About THAT Agency

THAT Agency is a full-service interactive design agency whose focus is all about their clients, including their web designs and development, search engine optimization and pay per click management and brand identity. THAT Agency also oversees traditional ad agency purviews such as print, video production and media purchasing for companies of all sizes, from start-ups and sole proprietorships to Fortune 500 corporations. For more information about all of the services or to get a quote, visit www.thatagency.com or phone 561.832.6262.

About Sun Mountain Door

Sun Mountain, Inc. was founded in 1998 supplying customers throughout the U.S. from their 105,000 square foot factory, headquartered in northern Colorado (near Fort Collins). They are an industry leader in the manufacturing of custom high-end wood doors, moulding and flooring. The Alder-Doors.com website was created to provide a value-priced line of Knotty Alder doors, all made in the U.S.A., to compete with the lower quality imports from China. With their “direct from the manufacturer” distribution model, they are able to offer the most competitive pricing.

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