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THAT Agency Develops Cutting Edge Green Website for Greenerful

Posted at Feb 20, 2012 4:45:25 PM by Michelle Sternbauer | Share

West Palm Beach, FL – Jon Lappin approached THAT Agency to help him bring his dream of a one-stop green resource to fruition. There are many green educational websites out there online, and there are many websites that sell green products. But, there is not one green website that does both!

With a host of ideas and functionality that needed to be incorporated into the website, in order to fulfill Jon’s dream of a one-stop green resource, Greenerful and THAT Agency partners in an arduous discovery period in which ideas were flushed out, some thrown out, and some new and great ones added.

With the two main aspects of the site, one being the green store and the other being the educational aspect, in mind, THAT Agency elected to develop the new website on the scalable open source eCommerce platform, Magento, as well as the scaleable open source platform, WordPress. Both are highly search engine friendly and come standard with more features than any other eCommerce and Content Management System platform out there, paid or free.

One challenge THAT Agency designers faced, was how to incorporate the two different aspects of the website, into one cohesive design, all while being developed on two different platforms. THAT Agency’s designers prevailed, and the once distance dreams of the one-stop green resource became a reality. The design was laid out to at 1024px wide, which allows for a larger view on bigger, widescreen monitors, and utilizes a color scheme and textures meant to invoke the sense and feeling of “green”.

In addition to the design and development of the new Greenerful website, THAT Agency utilized their suite of marketing services and experience to properly optimize the website, both onsite and offsite. These services include, but are not limited to: keyword research, competitor analysis, copyrighting optimization, XML sitemaps, and much more.

About THAT Agency

THAT Agency is a full-service interactive design agency whose focus is all about their clients, including their web designs and development, search engine optimization and pay per click management and brand identity. THAT Agency also oversees traditional ad agency purviews such as print, video production and media purchasing for companies of all sizes, from start-ups and sole proprietorships to Fortune 500 corporations. For more information about all of the services or to get a quote, visit www.thatagency.com or phone 561.832.6262.

About Greenerful

Greenerful, the brain child of founder Jon Lappin, is a destination for eco-friendly products for sale, for consumer and business-friendly education and relevant utility, as well as for accurate, timely and informative data and research findings pertaining to green consumables, durable goods, electronics and appliances, greening processes, conversion and industry alliances.

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