Posted at Feb 27, 2007 7:00:00 PM by Michelle Sternbauer | Share
Gran Melia Cancun hired THAT Agency, to build the www.granmeliacancun.com website and to oversee various web development projects, including managing the hotel's monthly search engine optimization efforts.
THAT Agency constructed the www.granmeliacancun.com website in CSS (cascading style sheets), a table-less form of HTML. CSS allows for seamless graphic and text integration creating "e;clean"e; web development and design. "e;Gran Melia Cancun required a website that would visually detail their property and allow the user a seamless transition to booking a room, we incorporated the latest technologies to achieve this"e; said Bill Teubner, President of THAT Agency. The hotel's booking engine was built using Ruby on Rails technology. Ruby on Rails technology is an open source web framework for developing database back web applications.
As an additional part of the web development efforts, THAT Agency also has been contracted to manage their monthly Search Engine Optimization efforts.
A member of The Leading Hotels of the World, Gran Melia Cancun features architecture reminiscent of the Mayan Empire with five awe-inspiring pyramids. The beach-front resort offers incomparable service and activities such as golf, spa and fitness center, tennis courts and water sports to every guest.
Gran Melia Cancun is owned and managed by Sol Melia Hotels & Resorts, one of the world's most successful hotel companies, managing seven distinctive brands - Melia Hotels and Resorts, Me by Melia, Tryp Hotels, Sol Hotels and Resorts, Paradisus Resorts, Sol Melia Vacation Club and Luxury Lifestyle Hotels & Resorts - totally more than 350 hotels in 30 countries.
THAT Agency is a full service advertising agency headquartered in West Palm Beach, Florida. THAT Agency performs web design, web development and graphic design projects, in addition to traditional full service advertising agency operations; they manage search engine optimization and pay per click management services for many of their clients. They also assist companies in their re-branding efforts. THAT Agency manages online businesses and provides business solutions while utilizing the principles of website design, such as CSS and Ruby on Rails technology, ecommerce solutions and site usability to promote companies both big and small, products and/or services. As their motto says: It's all about YOU, not us.