Car Dealerships: Digital Marketing Best Practices

26 May

Car Dealerships: Digital Marketing Best Practices

It’s no secret that one of THAT Agency’s favorite clients is the infamous Braman Motorcars of Palm Beach. Serving the major makes/models, such as BMW, Audi, Porsche, MINI, Rolls-Royce, and Bentley, THAT Agency prides itself on assisting the website growth and quality lead generation for the Braman Motorcars dealerships over the past few years. The continued successes for Braman BMW Jupiter, West Palm Beach, and all of the other Braman dealerships has been through consistent tweaks, and staying on top of the ever-evolving digital marketing services available. There are some basic best practices in which all dealerships must comply in order to stay up-to-date on their digital efforts.

Mobile Traffic

It’s no secret in the digital marketing world that mobile is no longer the age of the future; it’s officially the age of the present. Therefore, for all online marketing efforts, this is a calling for everyone! With this comes a major change in the way in which people search. It’s imperative to have your geo-location available in every possible place throughout the net, and it’s important that they are all extremely consistent. Typically this would mean having all local citation match your Google+ page’s details. For paid search, you’ll definitely need to make sure that your locations are set up, and your Google+ is synced with the account. [However, Google is currently in the beta stages of something very exciting for the future of dealership advertising…More to come on that later!]

Another great opportunity for mobile traffic is offering your users a car dealership app. Launching an app could be a great addition to your local car dealership, allowing your users quick and simple access to your entire site. You could advertise directly to customers on a mobile device, allow for easy contact, or appointments. Offering a tool like this to your users could significantly increase your customer service, and of course, you’ll be turning website traffic into loyal customers who will continuously use the app again and again.

Social Media

Of course with the continuous growth in the quick-access wave of the future brings the utter importance of Social Media. Social Media advertising is of course different than all others and should therefore be judged differently. Either way, social media marketing is helpful to your overall brand, online presence, and reputation management.

Video Marketing

Video is extremely effective, and can now be used to assist several different avenues of your online presence. If you continue to increase the amount of video offered both on your site, as well as YouTube, you can then quickly cut down some of the videos to only 15seconds and start pushing Pre-Roll ads. Video marketing is also helpful towards your SEO strategy, as continuous video creation is almost as good as continuous content creation.

 

If you’re looking for dealership marketing firms, don’t hesitate to reach out to THAT Agency and utilize our digital marketing services; we’d love to add to your our roster of growing, and evolving dealerships successes.

TAGS: SEO, What's Trending, Social Media, Digital Marketing, General

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