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It is impossible to avoid social media: it is all around us. What began as a way to connect with family and friends has now turned into an important marketing channel for all types of companies. It doesn’t matter if you run a small local business or a large national corporation, marketing on social media is essential. Why? To start, more than 3 billion people use social media. With a user base that great, your business can't afford NOT to be marketing on social media. Here are 4 more reasons you should be doing social media marketing.

1. Brand Awareness

90% of all marketers say social media marketing has increased their business exposure. Social media is an easy way to get your brand in front of people quickly. After all, if people don’t know about your business, they can’t become your customer. In fact, 66% of marketers that spend at least 6 hours on social media marketing per week have seen more leads.

Social media also provides an opportunity to drive traffic to your website. You are able to create a defined target audience that will be interested in consuming your blog or video content and/or purchasing your products or services. Increasing your website traffic will also help boost your site’s organic search rankings, thereby providing even more brand awareness via search engine results pages.

2. Getting to Know your Audience

Social media allows your customers to express their opinions about your brand and your products/services, whether good or bad. This is a great way to evaluate your target audience’s needs, interests, and dislikes, and adjust your marketing and customer experience strategies accordingly. Social media platforms also provide insights that allow you to analyze the demographics of your consumers.

You can also get to know your audience by reading and interacting with their social media posts. You can gain insights into their lifestyles, purchasing behaviors, hobbies, and interests.

3. Building Relationships & Brand Loyalty

By engaging with your customers and social media influencers, you are building relationships with them. These relationships have the power to increase brand loyalty. A report published by Texas Tech University found that brands with active social media profiles have more loyal customers. Loyal followers are more apt to share and promote your brand on their own social media platforms, therefore giving your brand visibility in an audience you may not already be reaching.

4. Cost Effectiveness

Marketing efforts can get expensive; however, social media marketing is one of the most cost-effective forms of advertising. It is free to create profiles on the different social media platforms, and you can get a lot of value for your dollar with social media advertising. By spending just a few hours a day - and a relatively small amount of money - you can generate a great ROI.

Whether you’re a small, family-owned business or a large corporation, you should be taking advantage of social media marketing. With just a little bit of time and money, you can achieve great results.

However, there’s one important thing to note. You should make sure your social media is being managed by a professional who is on top of the latest social media marketing trends and advertising strategies. Just because someone has personal social media accounts does not make him or her qualified to properly execute a social media strategy for your business. If it doesn’t make sense to have an internal social media manager, then consider outsourcing the job to a reputable marketing firm – like THAT Agency. Contact us today to find out how to get started with our professional social media management services..