8 Tips for Choosing the Right Digital Marketing Agency
Posted at Apr 26, 2018 2:41:00 PM by thatagency | Share
Investing in a partnership with a digital marketing agency is critical in today’s fast-paced digital world - but wasting money on an inexperienced or ineffective firm does more harm than good. There’s nothing more frustrating than blowing an already-strained budget on an agency that doesn’t give you the results that you want and need.
Before you even set out to work with an agency, identify and clarify your expectations. Miscommunications hinder results. Now, this isn’t all on you. Your digital marketing agency should have a proven process by which they immerse themselves in your business. Be on the lookout to see if they are asking the right questions to learn about your brand and goals.
2. Cast a wide net - at first
As the digital landscape expands, so too does the number of agencies purporting to be able to help you. Start with a broad search for agencies, and then begin a more targeted search for those that specialize in your industry and have specific experience with similar brands. Their own websites will be a big help, as will online reviews, ratings, testimonials and case studies.
3. Do your homework
Once you’ve narrowed your search down to a few agencies, start researching them. Look to see what type of successes they've helped their previous clients achieve (again, case studies are useful, as is calling references), and check their BBB rating and reviews.
Talk about your brand background and how you’re currently positioned. Explain who your target customers or consumers are, and describe your budget and timeline. A lot of your questions about the agency's approach should be answered with their proposal.
5. Consider starting small
It is possible to give a prospective agency a small assignment before you sign with them for a larger one or for a long-term commitment. For instance, you can ask them to audit your website. An audit will give you insight into how you can improve your digital offerings. An audit will also give you insight into the digital marketing agency’s offerings.
6. Evaluate their output
As with anything, if what they tell you seems too good to be true, don’t accept it. Some firms will say anything to get your business, but the right digital marketing agency will deliver an honest appraisal of your site.
7. Try to meet Face to Face
In today’s world it might be difficult to physically meet with with people in your digital marketing agency, but thankfully you should be able to video chat. Set up a time to meet in person or virtually with the experts so that you can know, exactly, who you will be working with. It’s helpful to put a face to a name, particularly to your dedicated account manager.
8. Sign the agreement
Make sure you don’t sign any agreement that is restrictive or ones that state unrealistic expectations. Be sure that every aspect is clear; if it’s not, ask questions. And if they are not answered to your satisfaction, hold your pen.