Who is the best local SEO company? You can skim through pages and pages of rankings, but the best company is really the one you can trust. Ok, then how do you know who to trust -- especially when you aren't exactly fluent in the language of search engine optimization? This article, and the brief local SEO glossary within it, can help you bridge the communication gap and identify the best SEO firms to service your business.
For the true beginners, following is a succinct explanation of what local search engine optimization is and how partnering with a local SEO company can benefit your business.
Local search engine optimization (SEO) is the process of grooming your website to rank higher in the organic search engine results for a geographically local audience.
Since the world wide web is in fact worldwide, optimizing your website to reach people searching for products or services in or near your geographic area makes sense, as it can help people find your physical location in the real world. It can also generate more website traffic by moving your website up in the organic search results (and even into prime search engine results page real estate, like Google's Carousel). And more website traffic can lead to more calls and more online form submissions, resulting in increased sales and revenue for your business.
However, as previously mentioned, you need to find a local SEO company who is trustworthy and reliable -- one who accurately tracks, analyzes, and reports your website user behavior. To help make your vetting process simpler, here is a short glossary of search engine optimization terms to know. The point being that, by having a better understanding of "SEO speak," you can more clearly define your goals and determine which company you can trust to help you achieve them.
When vetting local SEO service providers to determine which is the best SEO firm for your business, put THAT Agency at the top of your list. Contact us today to let us show you why!
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Editor's Note: This post was originally published in January 2019 and has been updated for freshness, accuracy, and comprehensiveness.