Posted at Dec 17, 2018 9:44:00 AM by THAT Agency | Share
The internet has allowed us access to virtually every corner of the world. We can connect with people from around the globe, communicating with those we’d never before have the opportunity to reach. At the same time, it also allows us more insight and access into our own backyards and into the areas we are visiting. Local SEO services offer a remarkably effective way to reach customers who are looking for you - right now.
What is Local SEO?
Search engine optimization (SEO) is the science and art of building online visibility and attracting unpaid - or organic - search traffic. Local SEO services empower you to promote your products/services to customers in your own area.
This is critical because, as Google reminds us, 46% of searches now have local intent. That is, searchers are looking for great sushi restaurants, plumbers who can fix their water heaters, theaters playing the latest blockbuster, medical providers they can see… the list goes on and on.
Results for a search of “Plumbers in South Florida.” When your business lands in these coveted spots, you attract more traffic - and generate more revenue from customers who know exactly what they want.
The bottom line: potential customers are looking for you. Google wants to deliver the most relevant results to them, so if you are optimized for local search, you stand to gain significant traction. Need some concrete reasons to invest in local SEO services? We’ve got ‘em.
1. People turn to the internet when they need local services
No matter what they’re looking for, consumers turn to Google. When you employ professional SEO services to boost your local appeal, you help ensure they find you.
2. Local SEO is targeted and timely
When people search for local businesses, chances are they need a solution now. Many search for a specific business, but many more search for a product or service without a specific provider in mind. Local search tactics position you to come out ahead when they enter in “Electricians near me,” or “best restaurants in West Palm Beach.” You’ll provide a solution that they need in real-time.
3. Mobile and desktop users are looking
Take a look at these stats:
46% of Google searches are local.
50% of mobile searchers are looking for local business information.
64% of customers use search engines as the primary method of finding local businesses.
96% of PC owners search for local businesses/services.
And don’t forget this one: 78% of local mobile searches lead to an offline purchase. They search online, and buy in person.
4. Speaking of mobile users
We’re searching on the go. This isn’t new, by any means, but it is important to note that more people use their mobile devices to find local businesses when they’re on the move.
5. Local online directories are powerful
From Yelp and BBB to Angie’s List and Citysearch, local directories wield tremendous influence. They appear prominently in first page results for local searches, and they tend to have a higher conversion rate.
6. Google My Business is FREE
When you’re listed on Google My Business, you increase your chances of showing prominently in the search engine results. Even better, many businesses are not utilizing this tool. This is your opportunity to gain a competitive edge.
7. Lots of other tools are free, too
There are hundreds of online business directories that you can join without incurring a single cent of cost. Why turn down free promotion?
8. Consumers trust their peers
83% of consumers say they trust peer recommendations over brand advertising. Leverage this. Local SEO services encompass ratings and reviews that build trust - and generate traffic.
9. We’re turning away from traditional media
Again, this is not new. But local newspapers have lost significant readership (as high as 80%) in the past two decades. People want their information from the internet - and they want it now.
10. You’ll see a strong ROI
Local SEO works like searchers themselves work: on-demand. You reach them when they need you, boosting cost-efficiency.