Inbound marketing has been the proven methodology of the digital age since 2006. Using the inbound methodology, you can turn strangers into promoters by creating quality content in the right place, at the right time.
Attract strangers to your website, and turn them into visitors by blogging, using keywords for search engine optimization (SEO), and engaging with your prospects through social publishing. Convert your visitors and turn them into leads by creating forms, calls-to-action, and landing pages. Close your leads and turn them into customers using Customer Relationship Management (CRM), sending relevant emails, and create a central database of your contacts through workflows. Lastly, it is always important to delight your customers and turn them into promoters by asking for their feedback and delivering quality customer service after they have made their purchase. You can do this through surveys, smart content, and social monitoring to help them achieve their goals. Inbound marketing can help you attract your ideal customers and bring them to you, rather than having to go out to get prospects’ attention. With the help of a leading internet marketing company you will see exponential growth opportunities for your business.
Our inbound marketing infographic below describes the Inbound Marketing Methodology:
There are five major themes to Inbound marketing:
- Content creation and distribution- Create targeted content that answers prospects’ and customers’ basic questions and needs, then share that content.
- Lifecycle marketing- Use specific tools such as, social publsing and smart content to help transform those strangers into promoters.
- Personalization- Alter your content to the wants and needs of the people viewing it. As you learn more about your leads you can create better content to attract them.
- Multichannel- Inbound marketing is multichannel. Attract viewers where they are, in the channel they want to connect with you.
- Integration- Content creation, publishing and web analytics services allow you to create marketing people love!