Why Your Company Should Partner with Influencers

Posted at Aug 27, 2019 4:45:33 PM by Michelle Sternbauer | Share

Social media influencers are powerful ambassadors for your organization. They distribute information about your products and services, and they raise brand awareness. Here's a quick snapshot of some of the other benefits of partnering with social media influencers for marketing.

Partnering with Social Media Influencers | Raise Brand Awareness | THAT Agency of West Palm Beach, Florida


1. Back links

If you want a chance to generate better natural back links for your website and further improve your site rankings, work with social media influencers. If you work with influential bloggers or influencers with their own websites, it’s likely that they will have a site of their own or that they have access to various high-authority sites. When these influencers create content and link to you, this generates a high-quality back link for your site.

2. Sales

Partnering with social media influencers can generate sales, and that’s why so many brands are jumping on the influencer marketing bandwagon. It’s a numbers game. Most social media accounts weren't built by one influencer. It's a relationship - and remember, from the minute an influencer talks about your product or service, sales generation starts.

3. Content

Simply put, influencers are content-creating machines. However, they aren't just creating content - they are creating engaging, optimized content that helps raise brand awareness.

4. Engagement

Before influencers can build a relationship between your brand and your followers, they must first start the conversation. It's always better when someone (other than yourself) is bragging about how awesome you are. Insert influencers! 

5. Authority

Did you know that 84% of consumers make a purchase after reading about a product or service on a blog? That’s almost 9 in 10 people! Hence, the reason bloggers are called... influencers. 

It's becoming more important than ever to build relationships with influencers who resonate with your brand and to create campaigns aligned with the values of an influencer's followers. But remember, building relationships takes times and influencer marketing is a long-term social media marketing strategy. Partnering with social media influencers will build your brand's credibility and reputation for the long haul.

Enough whys. what about how?

Here at THAT Agency, our influencer marketing agency services focus on using an online leader to drive your brand’s message to a larger market. Contact us today at (561) 832-6262 to discuss how we can help you.


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Tags: Social Media, Digital Marketing

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