Posted at May 4, 2018 2:10:20 PM by thatagency | Share
Owning a business of any size can be stressful, but small business owners have a number of unique challenges. And yes, budgets are at the top of the list! How can you achieve the results you need to compete with the “big boys” while keeping costs in line? When it comes to small business marketing, going digital offers invaluable answers.
Reach Today’s Consumers
Digital advertising is a must in today’s tech-saturated landscape. These techniques empower your brand to reach a wide, and deep, audience, engage effectively, build trust, establish an authoritative presence, and, ultimately, maximize the impact of your budget dollars.
A DIY approach, however, can be cost-prohibitive. Without specialized industry experience, your team is left struggling with a steep learning curve and scrambling to keep up with constant changes. That is time, resources, and energy that is not being spent on their own mission-critical tasks. A digital marketing agency can take on the responsibility for keeping your business firmly in the 21st century.
Cost: When you compare the cost of handling your digital marketing in-house to that of hiring a digital marketing agency you may be (pleasantly) surprised to discover it is comparable. This is especially true if you can’t spare any of your current workers and have to hire a dedicated digital marketing employee; going agency eliminates the need for salary, benefits, and other costs.
Experts: By hiring a digital marketing agency, you are getting industry experience and expertise. These professionals also know how to make the most of your advertising budget and will ensure strategies from social media marketing to search engine optimization (SEO) to blogging deliver the most “bang for your buck.”
Scalable Service: If business growth is your goal, you can hire an agency that is able to grow with you. If you hire an in-house employee to deal with your digital marketing, you (hopefully) will outgrow his or her capacity. An agency will be able to handle the changes you encounter as you scale up. An agency will have the resources available and since they’ve helped your company grow, they have a vested interest in its continuing success.
Measurable Results: A digital marketing agency will be able to show you the hard numbers behind your strategies and initiatives. You will know, empirically, which marketing tactics are working and which ones need to be tweaked or jettisoned.
Focus on Your Business: One of the biggest reasons to hire out for your digital small business marketing needs is because you can stop worrying about the nuts and bolts of marketing and focus your attention where it needs to be: on your business.
If you’re worried that your limited marketing budget is currently underutilized, look to a digital marketing agency to help you. An agency will have plans that suit every budget, and with their expertise you’ll know that your money is being spent for maximum results.