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THAT Agency Launches New Website for Harold M. Gordon & Son, Inc.

Posted at Dec 12, 2018 1:49:23 PM by thatagency | Share

WEST PALM BEACH, Fla.  South Florida's leading website design firm, THAT Agency, recently partnered with Palm Beach County's trusted window and door specialists, Harold M. Gordon & Son, Inc., to launch a new website at haroldmgordon.com

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The website is Harold M. Gordon & Son's very first. The site's design showcases the window and door company's comprehensive array of services and top-tier products. Also claiming center stage as an important point of focus on the new website is the company's impressive 83-year-long tenure serving Palm Beach County. That's right: for nearly 90 years, Harold M. Gordon & Sons has been helping South Florida residents and business owners complete door and window projects on time, on budget, and with exceptional results. 

Embracing Key Values

To honor the company's longevity and dedication to the key values of integrity, quality, and customer service, THAT Agency created a traditional website designed specifically for ease of use. A no-nonsense website menu was positioned on the left side of the desktop version of the site to serve as a user-friendly navigation hub, taking visitors to important web pages within the site in three clicks or fewer.

In addition, the new website has prominent calls to action to encourage visitors to call or email Harold M. Gordon & Sons. Clear calls to action (CTAs) are vital for any website design, as CTAs are utilized to prompt response. In this case, CTAs are used to drive sales inquiries for the door and window specialists.

EMploying best practiceS

Just like Harold M. Gordon & Son strives to make each step of a project smooth and seamless for its residential and commercial customers, so does the new website's user experience. By implementing a responsive website design, THAT Agency effectively eliminated the need for any panning, scrolling, or resizing. This means that visitors to the new Harold M. Gordon & Son website enjoy a smooth and seamless viewing, navigation, and interaction experience across all devices, including desktop computers, laptops, tablets and mobile phones.

The new site also embodies one of the most critical yet sometimes overlooked website design best practices — search engine optimization (SEO). According to Sarah Harper, Project Manager for THAT Agency, "To help maximize the website's search engine discoverability, the site's content includes carefully researched and targeted keywords."

Yet another best practice employed for the new Harold M. Gordon & Son website is that the site is easy to maintain. Built on WordPress, the world's most popular content management system, the new website allows site administrators quick and easy access to add new content and make edits as needed. This practical feature also allows for continuous improvement of the website in alignment with a growth-driven design approach, positioning Harold M. Gordon & Son's online presence for long-term and sustainable business growth.

About Harold M. Gordon & Son, Inc.

Since 1930, Harold M. Gordon & Sons has been providing valued customers with the best service and results in the door and window business. The company specializes in impact and hurricane windows, energy-efficient products, glass and sliding glass doors, French doors, patio doors, custom windows and installation, and more. For specific details about the high-quality products and services provided by Harold M. Gordon & Sons, visit haroldmgordon.com or call 561.832.3211.

About THAT Agency

Proudly serving businesses of all sizes — from startups to Fortune 500 companies, THAT Agency is an award-winning website design firm located in West Palm Beach, Florida. In addition to web design services, THAT Agency develops and delivers cutting-edge digital marketing strategies for search engine marketing, social media marketing, email marketing, inbound marketing, and more. For additional information or to submit a request for proposal (RFP), visit thatagency.com or call 561.832.6262.

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