When it comes to creating an SEO keyword list for your business website, you want to choose the right keywords and phrases to get the most organic search traffic. However, if you are like most businesses, you also want to attract the right traffic to your website, and not just attract traffic for traffic's sake. This can make the keyword selection process seem even more daunting. Luckily, this blog post contains practical advice on how to connect your business website to your target audience by choosing the right keywords for SEO.
6 Tips for Choosing the Right Keywords
Put yourself in your customers' shoes
First things first, you will need to define your target audience. A great way to do this is by creating buyer personas. Start by thinking like your customers. What might you type into your favorite search engine to find information related to your business and its products and/or services?
Check out your competition
Your niche might have strong competition. You could check out your competitors' websites. Read their content and try to identify the keywords they are using. This will not only give you a good idea about which keywords are working to attract your target audience, but it will also provide inspiration for you to tweak your own website's keywords.
Focusing on long-tail keywords is another great tactic. Long-tail keywords are more specific – and usually longer – than more commonly used keywords or phrases. According to the Yoast SEO blog, long-tail keywords get less search traffic, but will usually have a higher conversion value, as they are more targeted. They can allow you to gradually get more organic search traffic to your business website and get discovered by new, highly motivated audiences.
Use keyword research tools
Researching keywords manually might not cost a single dime, but the process requires a lot of time and effort. Consider using keyword research tools instead. Keyword research tools can make connecting your business website to your target audience via organic search faster and easier. SEMrush is one of many great keyword research tools available, but there are several strong options out there in the market to choose from.
CreatE a list
Finding your top keywords is a great start to executing your SEO strategy. But it doesn't stop there. Create a list of the keywords you have chosen, and then insert those keywords into your web pages, blog posts, and social media captions so that your target audience can easily find you any- and everywhere they are searching.
Don't Set 'em and forget 'em
After creating and implementing your keyword list, monitor your organic search traffic so you can adjust your SEO strategy accordingly. Your keywords might be relevant for now, but you may need to replace them with new keywords in the future, especially if you begin to lose ground in ranking organically for those keywords in the SERPs.
Better yet, leave your SEO strategy to the professionals at THAT Agency. Give us a call now at 561-832-6262 to inquire about having our talented team create an SEO keyword list that adds bottom-line value by connecting your business website to your target audience.