What You Need to Know About Snapchat Ads

Posted at Aug 22, 2018 4:17:20 PM by Michelle Sternbauer | Share

Have you been thinking about advertising on Snapchat? You’ve come to the right place! Here’s a quick guide on how to navigate the Snapchat advertising platform and create the best Snap Ads possible.

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What’s Your Message?

You should have your branding and messaging developed by the time you start advertising on Snapchat. Knowing this, here are a few user demographics to keep in mind before you start spending your dollars on Snap Ads:

  • 300 million+ users
  • 187 million daily active users
  • 71% of users are under 34
  • 70% of users are female

By keeping in mind these statistics when selecting your Snapchat advertising audiences, you can target users who align with your brand as well as reach users outside the majority. We’re impressed with the detailed audiences we can build on Snapchat for our clients!

Now that you know the audience demographics on Snapchat, you can start to build out your creative (in accordance with the tech specs outlined in the following section). Whatever your message is, it’s important to keep it concise and to the point, especially since Snap Ads can only be 10 seconds long.

Although short, these 10 seconds give plenty of time for you to engage users by providing links to more information using a swipe-up option. This sends viewers of your Snap Ads directly to your website, landing page, or specific product page.

What’s the Snapchat Advertising Format?

Now that you know to whom you’ll be advertising, it’s time to think about what your Snap Ads will look like. Here are the tech specs to follow:

  • Canvas: 1080px x 1920px
  • Acceptable creatives: Live motion graphic, stop motion video, cinemagraph, slideshow, gif-like, or still image
  • Length: 3 to 10 seconds
  • File format: .mp4 for video and .jpg or .png for image
  • File size: 32MB max for video and 5MP max for image
  • Audio: Must utilize 2 channels

How to Publish Your Ad on Snapchat

Congrats, you created your ad! Here are the steps to take to publish it:

  • Select your objective and time frame
  • Determine your budget
  • Select your audience: Snapchat does a great job with its targeting options. We’re sure you’ll find exactly who you are trying to target here!
  • Create or upload your ad(s): Snapchat is helpful in this ad creation section. There are several templates you can use to create ads on the platform or simply upload your own.
  • And publish!

While we discussed Snap Ads in this article, there are several other ways to capitalize on the Snapchat advertising platform, such as Geo-filters, Sponsored Lenses, and Snap-to-Unlock. On Snapchat, there’s something for every type of business – which makes the platform such a unique advertising experience.

Advertising on Snapchat is just another great way to reach your audience and boost your marketing strategy. It’s also a great way to get creative with your advertising creative, given the time and format limitations of the platform.

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