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Video content has become a major trend in the digital marketing world. Behind Google, the social media video platform YouTube is the second largest search engine in the world. Instagram's algorithm gives preference to videos when ranking content. And, a study by Rawshorts predicts, "by 2020, 82% of internet traffic will come from video."

Whether through paid video ads or through video stories on platforms like Facebook and Instagram, video content is going to play an even bigger role in the social media experience in 2020. Video signals a more immersive experience in social media, leading more consumers to turn to social media platforms to aid them in their decision-making processes. Here are three ways to capitalize on video content for social media marketing in 2020:

1. ENGAGE IN LIVE VIDEO Streaming ON FACEBOOK AND INSTAGRAM

Live video helps promote a sense of trust and intimacy with consumers. Live video-streaming topics can range from providing a simple product review to offering an in-depth, behind-the-scenes look inside how a product is made.

An effective way to engage in live video streaming on Facebook and Instagram is through influencer marketing. Live video streams endorsed by a celebrity or other well-known individual can help expose your product to a whole new audience instantaneously. By using influencers who are relevant to your brand, you gain trust from potential consumers who in turn gain a firsthand account of someone they respect and admire using your product or service.

2. POST STORIES ON FACEBOOK AND INSTAGRAM

Stories stay on your Facebook and Instagram accounts for 24 hours, and then disappear. However, once your stories are posted, they can be saved on a highlight reel that lives permanently on your profile, allowing consumers to view your past stories anytime.

Facebook and Instagram stories can be in the form of a series of images or videos. You can also engage in polls on your stories. This is a great resource to see what your users really want.

Another key element of stories is that there is no algorithm that comes into play – just add another dimension to your story to be bumped to the top of the home feed! Plus, hashtags can be posted with stories to allow even more users to find your video content.

3. FOLLOW THESE 5 TIPS FOR CREATING VIDEO CONTENT

Creating video content doesn’t have to expensive or painstakingly time consuming. Here are five quick and easy tips to help you dominate social media through video:

1. Think mobile first, as most people will be viewing videos on a mobile device.
   
   
2. The ideal video length for an ad on social media is around 15 seconds or less.
   
   
3. Capture the user’s attention quickly – put the most compelling part in the beginning of your video and feature your product or service straight away.
   
   
4. Design videos for the sound being off. Most users won't have the sound on when watching.
   
   
5. If you're struggling for video content ideas, remember these topic staples:
   
   
   • Provide a thoughtful review highlighting the benefits of a particular product or service.
   • Go backstage at an event or get behind-the-scenes footage of a special project.
   • Show how you make your products or how you provide your services.
   • Offer a glimpse of what a day at your workplace is really like.
     
     

Bonus tip: When in doubt, contact the team at THAT Agency for help creating compelling video content for your brand!