Breaking news: the vast majority of the car buying public hates the vehicle buying process. All right, it’s not exactly news. But how do you sell more cars when you’re fighting against generations of traditional high-pressure tactics and ingrained dislike? Simple. Educate.
The hard sell has definitely seen better days; today’s consumers want information with which to make their own decisions. When you provide real, relevant content, you become the trusted authority. Without the pressure. Without the haggling. Without the hassle.
The only question is: what do you write about? We’ve got you covered:
So gather up all the questions your team’s asked on a daily basis, create concise answers, and post them. You can separate them by category (e.g. service, trade-ins, finance, test drives, etc.) to create more rich, easily navigable content.
For example, you could do “5 Tips to Get Your Car Winter-Ready” or “3 Ways to Help Your Car Survive Extreme Heat.”
Bonus: create a checklist-style post. There’s a feeling of accomplishment when people check off their tasks. Another bonus: this type of content is incredibly shareable.
You could interview one team member per month and/or empower them to create content too. For example, if Sue is a finance whiz, have her write some tips. If Ed knows the ins and outs of every new model coming off the assembly line, have him do up a comparison post or opinion piece.
Your automotive marketing agency can help you come up with enough topics to keep your content machine humming smoothly. From car industry events and shows to service tips and finance advice, you’ll have enough inspiration to create a fully-stocked content resource that will help you sell more cars.
The bottom line is you cannot differentiate yourself on cars, on service, on price anymore. You need to differentiate on facilitating the customer journey online and off. Your blog is an integral tool in the endeavor.