Posted at Sep 15, 2018 12:45:33 PM by Katie Weedman | Share
EMAIL Marketing Advantages
Email is private
Email is a workhorse
Email is cost effective
You may think email is yesterday’s news, but just because email has been around a while, it doesn’t make it any less effective. Sure, email marketing’s shiny new cousins, social media and pay per click, attract a lot of industry buzz – but email marketing is the unsung hero of today’s digital marketing world. Don't believe me? Here are three major email marketing advantages.
The Top 3 Benefits of Email Marketing
There certainly are more than three benefits of email marketing, but these three email marketing advantages are among the most compelling. Here's why.
Advantage #1 – Email is private
Doesn’t every salesperson strive for a private audience with a qualified prospect? Email provides that in spades!
Think about it. Email messages are private communications sent to specific individuals. And, by segmenting your email list, you can communicate directly with an audience of qualified prospects.
Advantage #2 – Email is a workhorse
Through automation, you can trigger emails to be sent based on an actions performed on your website, like sending a welcome email when a someone signs up to receive your monthly eNewsletter or issuing an email with a discount incentive if a user abandons an online shopping cart.
These automated emails not only save precious time, but also help nurture relationships, turning prospects into customers and customers into repeat customers.
Advantage #3 – Email is cost effective
The cost of email marketing can be much lower than other forms of digital marketing. There’s no cost per click, no advertising fee, and no post boosting required get better placement in an email inbox.
One of the key email marketing advantages not discussed here is the ease in which you can track the bottom-line impact of your email marketing campaigns. Download our guide to proving the value of your marketing efforts for tips on communicating metrics that matter to the c-suite.