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3 Reasons Email Is Not Dead

Posted at Apr 24, 2018 10:57:00 AM by Katie Weedman | Share

Anyone who tries to tell you that email is dead is dead wrong. Email is not dead. Here are three reasons why email marketing is still alive and well:

Email Is Not Dead | Email Marketing Agency | THAT Agency

Reason #1: Email Marketing continues to drive sales

Just last year, email was the biggest marketing channel on Black Friday, driving 28% of revenue. In fact, according to the retail marketing platform Ometria, email outperformed both free and paid online search.

And that performance by email marketing makes sense, because of:

Reason #2: Email marketing gives you direct access to your audience

Think about it. Your email inbox is a vehicle for direct, personal communication. Plus, you check your email inbox every day - probably several times a day. Email is not dead if it's still being used - and boy, is it ever! 

According to the technology marketing research firm Radicati Group, in 2017 there were more than 6.32 billion email accounts. By 2021, this figure is predicted to reach 7.71 billion - a growth of more than 22%!

As a marketer, frequent and direct access to your audience’s attention is not only smart for engagement, but also smart for sales. In other words, email marketing is smart for sales.

It’s perhaps because of this that we get: 

Reason #3: Email Delivers More Bang for Your Buck Than Almost Any Other Kind of Marketing

In 2017, research by the Direct Marketing Association (UK) put the return on investment (ROI) of email marketing at about $30 - which means, for every $100 you invest in email marketing, your business can expect an average of $3,000 back.

Not bad, right?

In closing, email is not dead. It's still a powerful marketing tool - one that continues to be a worthwhile investment. 

Now is the perfect time to invest in an email marketing partnership with an email marketing agency. There is still fierce competition for attention in the email inbox. An email marketing agency can help make your email marketing standout and deliver more value.

Happy emailing!

Tags: Digital Marketing, Inbound Marketing

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