Why Hire a B2B Marketing Agency in 2020

Posted at Aug 6, 2019 3:39:00 PM by THAT Agency | Share

We can do it in-house. We can add marketing tasks to this person and that person’s role. Hiring an agency will cost too much. We know that making the decision to engage a B2B marketing agency requires thought and planning; it’s an investment in your organization’s future. Here are a few reasons why you should hire a marketing agency - and transform how you do business.

B2B Marketing Agency | Reasons Why You Should Hire a Marketing Agency | THAT Agency of West Palm Beach, South Florida

Top 5 Reasons Why You Should Hire a Marketing Agency

  1. Your business leverages specific expertise. An experienced B2B marketing agency brings a wealth of targeted strategies, techniques, and insights to your team. They can dig into consumer research, hone in on your market niche, analyze your competitors, and determine what works - and what doesn’t. Agencies also have access to sophisticated tools and technology to facilitate enhanced results.
  2. The right B2B marketing team can spark strong lead generation. Reach and awareness are important metrics to focus on and track. However, it’s not enough to cast a wide net. You need to connect with people who are interested in your solutions. Your agency partner can deliver qualified leads via appropriate marketing strategies, helping you engage people - and keep them involved with your brand. 
  3. You can increase your return-on-investment. If you’re handling marketing tasks (e.g., email automation, social media, content marketing, SEO, etc.) in-house, it is possible to increase your ROI by handing these off to a marketing agency. They have the expertise - and the time - to focus on this aspect of your business so you can do what you do best: run your business. They also know how to tailor strategies to accommodate every stage of the buyer’s journey and to your specific buyer personas.
  4. You’ll save time. Speaking of time… it takes concerted time and effort to employ effective marketing techniques that align with your overall business strategy. From copywriting to design to analysis, it’s a full time job. Engaging a B2B marketing agency allows you to create more targeted campaigns, while freeing your people up to do their mission-critical jobs.
  5. You’ll also save money. It may seem counterintuitive that adding expense will save you money. But think about the human hours you save and the increased ROI that expertise and experience yields. If you were paying for that level of marketing insight in-house, you’d be paying far more for employees than for an outside agency.

Hiring a B2B marketing agency can take your business to the next level. Contact the THAT Agency team to learn how to take the first steps.

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Tags: Digital Marketing, Marketing Strategy

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