Are You Using Instagram Stories to Leverage Your Small Business?
Posted at Nov 30, 2017 2:06:37 PM by Michelle Sternbauer | Share
Since the introduction of stories to the Instagram platform, users have flocked from Snapchat to make waves in this temporarily appealing category. Some small business owners or un-tech savvy users might think “why would I post something if it just disappears after a day?” The perfect answer summed up: Because it’s easy and because people notice. Instagram stories are great to show time relevant updates about your business or show off your product/service in a real-time authentic and effortless approach rather than staging the perfect lighting and set-up for an engagement worthy photo that lives on your profile and makes up a grid of your business portfolio.
Instagram stories is a useful tool for small business to engage with existing followers and new leads. By keeping in mind a few techniques, you can leverage your profile using stories. Here are a few statistics on Instagram story usage:
250 million = number of daily users
28 minutes = the amount of time stories increased use by
33% = of the most popular stories are from businesses
20% = of stories posted by business owners result in a direct message
Making the Most of Your Stories
Plan your goal ahead of time
Choose the best time to post
Make an impact within 4 seconds
Shoot Your story vertically and make sure you have good lighting
Understanding Instagram Story Features to Add into Your Stories
Use a Geotag to let users know your location
Add a link to follow through with followers and send them where to view your product/service
Turn a long video into multiple stories (Pro tip: this is a good way to test if your followers stay interested in your story)
Get creative! Remember to have a goal. Is it just for brand awareness or do you want your users to buy your product/service? If so, adding a link would be a good option to help users find what you are featuring. Similar to the techinuques you see in inbound marketing can be applied to your Instagram stories for business. Use call to actions, host a takeover, go behind the scenes, or offer something unique to spark their interest! It’s all ad space and since the age of marketing was created making yourself visible on all outlets will only lead your small business to success.